Content Marketing Manager

6 days ago

Toledo, Ohio, United States Ardmore Home Design, Inc. Full time
About the RoleWe are seeking a dynamic, experienced Senior Content Marketing Manager to lead and execute content strategies across product copy, email campaigns, and social media platforms. With a proven track record of creating compelling content that drives engagement, brand awareness, and conversions, this individual will work closely with product, design, and marketing teams to craft content that resonates with our target audience. The ideal candidate will have 7-10 years of experience in product copy and content marketing, This individual embraces and supports our in-person/on-site work culture and embodies our company values of Ownership, Collaboration and Respect. Key Responsibilities:
• Lead the creation of high-quality product descriptions, feature highlights, and landing page content that communicates product value propositions and drives customer conversion.
• Craft clear and engaging copy for web content, print collateral, emails, social media, and additional platforms.
• Develop and implement email marketing strategies, including crafting engaging subject lines, copy, and calls to action to boost open rates, click-through rates, and overall campaign performance.
• Oversee social media content strategy and execution for various platforms ensuring content is aligned with brand voice and resonates with our audience.
• Develop a consistent social media content calendar, and track engagement metrics to measure success and adjust strategies as needed.
• Ensure all content adheres to brand guidelines and voice while being tailored to each platform's audience.
• Develop and refine the unique voice of each brand under the Ardmore Home Design umbrella.
• Create themes and overviews for seasonal product launches to drive engagement.
•

Edit and proofread all copy to ensure accuracy, coherence, and consistency across all platforms.
• Manage multiple projects simultaneously, ensuring timely delivery of copy under tight deadlines.
• Collaborate effectively with diverse teams on various projects, ensuring all content meets brand goals and objectives.
• Partner with Graphic Designers and Project Managers to brainstorm creative ideas, ensuring that the copy aligns with design and meets its intended objectives.What we can do for you:
• Play a pivotal role in our company's transformation and growth
• Maintain work/life balance working for wholesale distribution business
• Training and career development opportunities
• 3 weeks paid time off and 6 paid holidays per year
• Relaxed and collaborative work environment
• Up to 6% 401k employer contributions
• Team building company sponsored events
• Employee discount and bi-annual sample saleRequirements
• 7-10 years of experience in content marketing, with a proven track record in product copywriting, email marketing, and social media.
• Strong writing and editing skills, with an ability to create compelling content that engages and converts.
• Expertise in email marketing platforms, social media strategy, and copywriting best practices.
• Knowledge of email automation tools and social media management platforms.
• A Bachelor's degree in Marketing, Communications, Journalism, or a related field. Master's degree or additional certifications in content marketing is a plus.
• Strong analytical skills, with the ability to interpret data and adjust strategies for optimal results.
• Exceptional communication and collaboration skills, with the ability to work with various departments and stakeholders.Physical Requirements:The physical demands described here are representative of those that are required by an employee to successfully perform the essential functions of this job.
• While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
• The employee must frequently lift and/or move up to 15 pounds and occasionally lift and/or move up to 35 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
• Ability to work in open environment with fluctuating temperatures and standard lighting.
• Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
• Required to use stairwells to attend meetings and engage with employees on multiple floors throughout building.Other Considerations: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.CompensationStarting annual salary: $85,000-110,000. Exact compensation may vary based on skills, experience, and location.

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