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Marketing Manager

4 weeks ago

Indiana, Pennsylvania, United States Quantcast Full time
At Quantcast, we're redefining what's possible in digital advertising. As a global Demand Side Platform (DSP) powered by AI, we help marketers connect with the right audiences and deliver measurable results across the Open Web. Our foundation is built on cutting-edge measurement and consumer analytics, giving our clients the tools they need to drive success in an ever-evolving digital landscape.Since our start in 2006, we've pioneered industry firsts-from launching the original measurement platform for digital publishers to introducing the first AI-driven DSP. If you're ready to be part of a dynamic, forward-thinking team that thrives on creating transformative solutions, Quantcast is the perfect place to grow your career.We're seeking an experienced and strategic Marketing Manager to spearhead our new business growth and nurture programmes. This role will be responsible for planning and executing multi-channel marketing programmes for the North America region (including Canada) which will include field events, digital campaigns, content curation and ABM programmes. As a Marketing Manager, you will lead the strategic execution of multi-channel campaigns to drive growth across the Midmarket, Enterprise, and Independent agency segments. Your primary focus will be generating new business and increasing revenue while ensuring alignment with the company's objectives. We are looking for a proactive team lead who is positive, organized, has excellent attention to detail, strong multi-tasker and has experience in building relationships with key commercials stakeholders and vendors.What you'll do:Assist in developing and executing field and digital marketing initiatives to drive demand generation, lead nurture programmes and pipeline growth in key regions.Collaborate with sales teams to align marketing initiatives with regional business goals and support account-based marketing (ABM) and nurture relationships with industry partners, media, and event vendors to maximize brand presence and lead localized marketing campaigns, content, and promotions tailored to specific markets and audience segments.Track and analyze marketing performance, campaign ROI, and lead conversion metrics to optimize future closely with product marketing, design, demand generation, and content teams to ensure consistent messaging and positioning.Manage budgets, vendor relationships, and logistics for marketing activities.Leverage digital channels, including email, paid media, and social, to amplify campaign reach and engagement.Stay informed on industry trends, competitor strategies, and emerging marketing opportunities to refine field marketing efforts.Who you are:5-6 minimum years of b2b marketing and field marketing experience crafting and executing top-notch events and programs.Experience planning and executing numerous industry and owned events for clients and prospects with stellar results.Strong written, verbal communication, and presentation skills.Excellence in partnering with sales teams to drive revenue.Creativity to develop impactful and engaging campaigns.Proactive mindset and tenacity to deliver on the plan.Ability to see the big picture while being detail-oriented. Team player and

driven.Bonus points:Industry experience in Media / Advertising Technology.Experience with Builder IO, Salesforce, and Marketo systems.#LI-AC1At Quantcast, we craft offers that reflect your unique skills, expertise, and geographic location. On top of a competitive salary, this position includes eligibility for a performance bonus, equity, and a comprehensive benefits package. Depending on your location, this may include generous vacation, medical, dental, and vision coverage, and retirement plans. For more details, visit our Careers page and see how we support our team.Founded in 2006 and headquartered in San Francisco, we are a diverse, aligned community with offices across 10 countries worldwide. Join the team that unlocks potential. Quantcast is an Equal Opportunity Employer.