Web Analytics Specialist Remote
3 weeks ago
At The Wise Seeker, we are seeking a Web Landscape Strategist to lead efforts in monitoring external web trends and focus on qualitative/quantitative data gathering and insights. This role will help our client transition towards a more data-driven approach to web development. The data and insights gathered will inform the overall commercial web strategy within the pharmaceutical industry.
Location: Philadelphia, PA, US (working Eastern time zone)
Sector: Pharmaceutical / Bio-tech
Tasks- Competitive web landscape insights gathering and analysis - secondary research
- Gathering, cataloging and analyzing global and country web-related market research
- Regulatory insights gathering, including cataloging of country-level restrictions for web
- Gathering output from CX work as input into commercial web strategy
- Proposal for gathering additional HCP and HCC/patient insights for web
- Additional support for web team, as needed
- Previous healthcare/pharma industry experience (Essential)
- Experience with data sets, especially competitive intelligence and/or external trends
- Digital/Web Strategy/Competitive Intelligence experience
- Understanding of web analytics, Google Analytics
- Specific in-house pharma experience as opposed to agency
Skills
- Experience with competitive analysis tools
- Independent worker and strong collaborator
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