Content Writer
2 weeks ago
**Company Overview**:
We are a technology company that offers SaaS platforms in multiple industries - e-learning, travel, and the financial market.
Augmented Era is an environment where you will be surrounded with great people and be proud of doing significant work together.
**Your Role**:
As a Creative Content Writer, you’ll be the architect of our written narrative, crafting content that resonates and engages. You’ll lead the creation of content for PR articles, promotional materials, and branded content assets. Your words will not only inform but inspire, building our brand's reputation and positioning us as industry leaders.
**Key Responsibilities**:
- Devise and implement content strategies that are in strict adherence to our SEO guidelines, ensuring maximum visibility and engagement.
- Strategize and produce content for PR articles, promotional materials, and branded content, ensuring alignment with our brand's reputation.
- Create compelling short and long-form content, including blogs, video scripts, and newsletters, with a dedication to quality and deadlines.
- Write, edit, and meticulously proofread a wide array of content to support brand awareness, media relations, and demand generation.
- Innovatively address different audience personas, contributing to each stage of the customer journey through targeted content.
- Efficiently manage multiple projects, driving them from concept through publication and beyond, with a keen eye on performance metrics.
- Regularly update our blog hub, ensuring a dynamic and current content flow.
**What We’re Looking For**:
- 3+ years of solid experience in content writing, with a focus on PR and reputation management.
- A track record of working alongside PR companies for content publication and a portfolio that showcases successful demand generation marketing copy.
- Proven experience in developing content that aligns with organic and paid media best practices, across a wide range of channels and customer journey stages.
- Expertise in content creation with exceptional writing skills and the ability to adhere to strict deadlines.
- Experience in establishing and maintaining a brand voice across social media channels and various content types.
- The ability to proactively ideate and produce content that speaks to different personas.
**Desired Skills**:
- Mastery of writing and editing, with an in-depth grasp of SEO principles.
- Proficiency in persuasive copywriting, adept at attracting traffic and driving conversions.
- Strong project management skills, capable of handling multiple projects simultaneously and meeting deadlines.
- Experience translating complex, technical content into engaging, reader-friendly formats.
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