Leader of Digital Marketing

4 days ago

Fishkill, United States MVP Health Care Full time

Over 35 years strong and fueled by 1,700 smart, passionate employees across New York state and Vermont, MVP is full of opportunities to grow. We are a nationally recognized, award-winning leader for a reason. The beating heart of our company is a wide range of employees from a diverse set of backgrounds—tech people, numbers people, even people people—working together to make health insurance better. If you are ready to join a thriving, mission-driven company where you can create your own opportunities and make a positive difference—it’s time to make a healthy career move to MVP

As a successful Leader of this high-performing team, you’ll be focused on increasing digital adoption through innovation, social media, and content marketing using data to make informed decisions that deliver personalized and high-converting engagements. Areas of digital marketing oversight include digital content strategy, content execution, and branding across multiple domains and audience segments, marketing automation strategy and execution, lead generation tools, digital analytics, paid and organic social media, and other digital channels.

**Responsibilities include**:

- Manage staff including hiring, training, coaching, and development
- Lead the evolution of MVP’s digital and social media strategies
- Manage the planning, organization, creation, and publishing of all content and digital projects to ensure it meets the line of business and organizational goals.
- Work cross-functionally with our internal and external partners, developing relationships that promote collaboration and optimization of digital initiatives and investments
- Create and execute digital strategies across multiple customer segments and digital channels including web, mobile, marketing automation, SEO, lead generation, digital analytics, social media, reputation management, and more
- Define vision, scope and requirements for digital marketing ensuring functional and strategic alignment across different channels
- Evaluate end-to-end customer experience across multiple channels and customer touch points, including measurement and reporting performance of all digital marketing campaigns, identifying insights and assessing results against goals and ROI
- Manage digital marketing budget

**POSITION QUALIFICATIONS**:Minimum Education**:

- BA/BS in a related field.

**Minimum Experience**:

- 5-7 years of recent hands-on digital marketing experience.

3+ years’ experience managing a team.

**Basic Skills**:

- Exceptional people management, partner management and relationship management skills
- Ability to translate business needs into technical requirements and work effectively with technical and non-technical audiences
- Highly organized, detail-oriented work style
- Strategic and creative thinker with strong execution skills
- Flexible to adjusting priorities

**Preferred Skills and Experience**:

- Knowledge of website design, structure, and user interface across multiple segments
- Experience with content management systems (Sitecore, WordPress, etc.)
- Experience with HTML/CSS/Design, content publishing processes and management systems
- Experience in A/B testing and optimization
- Experience with usability best practices, development of standards and testing
- Experience with search engine optimization (SEO) and search engine marketing (SEM)
- Strong analytical skills and data-driven thinking; knowledge of web and product analytic and monitoring tools (Google Analytics, PowerBI, Heap, SEO tracking, etc.)
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Experience with digital marketing in the healthcare industry (payor experience preferred)

**Accountabilities**:

- Digital Marketing Strategy and Investment Optimization
- Digital Content Strategy
- Marketing Automation, Communication Preferences & Consent
- Paid & Organic Social Media Strategy and Execution, Reputation Management
- Budget and Vendor Management
- Partnering with MVPs agency of record to support digital strategy and initiatives.

Hybrid work environment, preferred to be within three hours of Schenectady, NY

About MVP
MVP Health Care is a nationally recognized, not-for-profit health insurer caring for members in New York and Vermont. Committed to the complete well-being of our members and the communities we serve, MVP makes health insurance more convenient, more supportive, and more personal. We are powered by the ideas and energy of more than 1,700 diverse employees from all backgrounds, committed to having a positive impact on the health and wellness of everyone we serve.

At MVP, we are committed to providing competitive employee compensation and benefits packages. The base pay range provided for this role reflects our good faith compensation estimate at the time of posting. Specific employment offers and associated compensation will be made individually based on several factors, including but not limited t

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