Web Content Writer

3 weeks ago

Fort Lauderdale, United States Nova Southeastern University Full time

**Web Content Writer - 996133**:
**Job Number**: 505809

**Work Type**: Full Time with Full Benefits

**Location**: Fort Lauderdale-Davie, Florida

**Department**: University Relations

**Categories**: Communications / Public Relations / Marketing

**About Us**:
**We are excited that you are considering joining Nova Southeastern University**

Nova Southeastern University (NSU) was founded in 1964, and is a not-for-profit, independent university with a reputation for academic excellence and innovation. Nova Southeastern University offers competitive salaries, a comprehensive benefits package including tuition waiver, retirement plan, excellent medical and dental plans and much more. NSU cares about the health and welfare of its students, faculty, staff, and campus visitors and is a tobacco-free university.

We appreciate your support in making NSU the preeminent place to live, work, study and grow. Thank you for your interest in a career with Nova Southeastern University.
- NSU considers applicants for all positions without regard to race, color, religion, creed, age, sex, sexual orientation, gender identity or expression, genetic information, disability, political affiliation or belief, national origin, marital or veteran status or any other legally protected status._

**Job Title**:

- Web Content Writer - 996133**Location**:

- Fort Lauderdale-Davie, Florida**Work Type**:

- Full Time with Full Benefits**Job Category**:

- Exempt**Hiring Range**:

- Commensurate with experience**Pay Basis**:
Annually

**Subject to Grant Funding?**:

- No**Essential Job Functions**:

- 1. Understands all components of digital marketing and presents solutions that align with business and marketing objectives that produce measurable results.
- 2. Formulates, directs, or coordinates digital communications activities and promotional campaigns for a wide range of clients, collaborating with public relations and marketing communications staff to determine the best way to present information to promote the university's programs and advance the institutional brand.
- 3. Identifies, develops, and evaluates digital communication strategies based on knowledge of university objectives and market characteristics.
- 4. Identifies main client groups and audiences, determines the best way to communicate and engage audiences to elicit desired outcomes, and develops and implements a communication plan.
- 5. Consults with clients and marketing staff to obtain information in order to create effective and action-oriented storytelling campaigns for the digital landscape.
- 6. Collaborates with the client the product, themes and methods, and any changes that should be made.
- 7. Writes engaging, SEO and SEM copy for use by the web, digital, or media to promote programs and services.
- 8. Serves as an analyst of website traffic to articulate user behavior trends to project teams and clients.
- 9. Stays current on new technologies, best practices, and trends in digital storytelling.
- 10. Understands key target personas, what's drives their decision making and what their needs.
- 11. Supports and executes deliverables related to SEO, analytics, content, and other deliverables as needed.
- 12. Continues to provide quality control making sure the digital marketing solutions align to strategy.
- 13. Works with assigned project teams to review campaigns, monitor performance, and identify areas for adjustments and optimizations.
- 14. Learns and masters the web CMS, Site Improve, project management, and other digital software tools.
- 15. Writes digital creative campaigns to deliver action-oriented content to encourage return visits and increase engagement through owned and shared media.
- 16. Collaborates with other NSU offices on a regular basis to increase engagement and amplify content through compelling storytelling through owned and shared media.
- 17. Edits or rewrites existing copy as necessary to maintain fresh content on shared and owned channels.
- 18. Writes to audiences in their terms and on their level so that the message is more readily received.
- 19. Varies language and tone of messages based on product and medium.
- 20. Reviews trends, consumer surveys, and other data regarding marketing to determine the best way to promote programs and services.
- 21. Conducts research and interviews to determine which of a program's features should be promoted.
- 22. Performs other duties as assigned or required.**Marginal Job Functions**:
**Required Knowledge, Skills, & Abilities**:

- Knowledge:

- 1. English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- 2. Communications and Media - Knowledge of media production, visual, verbal, and interactive communication, and dissemination techniques and methods. This includes alternative ways to inform and persuade via written, oral, and visual media.
- 3. Marketing - Knowledge of principles and met

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