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Associate Director of Alumni and Sesquicentennial
4 months ago
The primary responsibility of the Associate Director of Alumni and Sesquicentennial Communications is to manage alumni communication through print, electronic, and social media channels, fostering strong relationships between alumni and the university. Additionally, this role involves designing and coordinating written and digital communication for Shenandoah’s Sesquicentennial and the Sesquicentennial campaign.
ESSENTIAL RESPONSIBILITIES:
Print, Electronic, and Social Media Communication:
- Compose alumni communications using appropriate images, articles, profiles, class notes, social media posts, and event descriptions.
- Design alumni promotional materials, including brochures, invitations, and postcards, while liaising with the Office of Marketing & Communications for additional design needs.
- Design and implement Sesquicentennial campaign materials as needed by the Office of Advancement.
- Create written and digital materials for Shenandoah’s Sesquicentennial Celebration, including brochures, event invitations, and promotional materials.
- Develop and implement a social media strategy across platforms (Facebook, X, LinkedIn, Instagram, YouTube) to enhance visibility and alumni engagement, and regularly analyze trends to measure impact.
- Update and schedule posts on SU Alumni Association social media channels.
- Produce the monthly alumni e-newsletter using Blackbaud Raiser’s Edge, featuring alumni success stories, upcoming events, event recaps, class notes, job postings, announcements, and campus news.
- Maintain and update the SU alumni website using WordPress, ensuring best practices to promote alumni engagement and encourage frequent visits. This includes creating and editing forms, posts, and pages.
Alumni Outreach and Event Support:
- Assist in the planning and execution of alumni and advancement events in support of the Associate Director of Alumni and Advancement Events.
- Provide coverage for all alumni events with photos and videos to promote alumni engagement.
Job Responsibilities (approximation):
- 90% Alumni/ Sesquicentennial communications
- 10% Event assistance
**Required Skills**:
EDUCATION, EXPERIENCE, AND SKILLS:
Required:
- Bachelor’s degree in marketing, communications, graphic design, or a related field.
- Experience in creating digital and print designs (e.g., social media graphics, flyers, brochures).
- Extensive experience in social media/marketing, including platforms like Facebook, X, LinkedIn, Instagram, and YouTube.
- Exemplary written and oral communication skills, including proficiency in Microsoft Office, copywriting, editing, and publication coordination.
- Excellent organizational, planning, and execution skills to manage multifaceted projects with leadership, best practices, and strategic thinking.
- Personal and professional integrity, with high standards of excellence and attention to detail.
- Strong time management skills to meet deadlines effectively.
- Ability to work independently and as part of a team.
- High-level customer service skills for diverse populations.
- Flexibility to work hours that meet the demands of the position, including evenings and weekends.
- Availability for travel and evening/weekend work.
Preferred:
- Familiarity with AP Style Guide practices.
- Experience using Adobe Creative Cloud Suite (InDesign, Illustrator, Photoshop, etc.).
- Experience in video production and editing.
- Knowledge of Blackbaud Raiser’s Edge.
Required Experience
How to Apply:
**Note: A pre-employment background check will be required and a satisfactory driving record may be required as a condition of hire.
Shenandoah University values the unique and diverse perspectives of individuals and communities locally and globally and seeks to foster mutual understanding in an inviting community where individuals are welcome and respected. The university does not discriminate on the basis of race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, physical, or mental disability, genetic information, veteran’s status, or on any other basis protected under applicable law.
