Social Media Content Creator

1 week ago

Los Angeles, United States ZURU Full time

**Transform Your Passion into a Career at ZURU: Create, Inspire, Engage **\uD83D\uDCF1**\uD83C\uDF1F**

**About ZURU**

ZURU is on a mission to disrupt industries, challenge the status quo, and catalyze change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, our globally recognized and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.

**Your Role**

You will be responsible for developing and creating engaging, relevant, and high-quality content for our social media channels. This role requires a creative thinker with a passion for storytelling and a deep understanding of our brand and target audience on social media. You will be particularly focused on short-form media. A passion and/or experience in our industry is a must You need to have the ability to execute end to end material at velocity including being in front of the camera when required.

See our talented team in action. Visit us on TikTok:
**TikTok MiniBrands**

**TikTok GumiYum**

**TikTok X-Shot**

**How you will make an impact**

You will be a core element of the ZURU Toys social media strategy. A creator a persona who wins hearts and minds of audiences around the world. You will work to deliver world class content that educates, engages and entertains.

**Content Creation**:

- Develop and produce creative content for our social media channels, including Facebook, Instagram and TikTok.
- Create compelling written, visual and multimedia content that aligns with our brand voice and resonates with our target audience on each platform.
- Ideation and creation of organic and paid TikTok content, ensuring alignment with organic & paid content objectives.
- Explore and leverage trends, hooks and new content opportunities to deliver results.
- Work with the global brand team to tailor content for various markets.
- Project manage the briefing and delivery of any content requiring design.
- Conduct regular sweeps for UGC content, requesting usage rights as required for all platforms.
- Leverage Influencer Team for content to repost and use in campaigns.
- Work with content brokers to support high volume content requirements establishing long-term relationships.
- Work within brand guidelines and seek approvals for content from key licensing partners.
- Repurpose and continuously test successful content on other social channels.

**Content Strategy**:

- Work closely with the marketing team to develop and execute social media content plans that align with marketing objectives and target audience needs.
- Research and stay up-to-date with social media trends and competitor content to ensure our content remains relevant and competitive on each platform.

**Content Optimization**:

- Optimize social media content for engagement and reach to increase followers and improve platform performance
- Monitor and analyze content performance on each platform using analytics tools to identify trends and opportunities for improvement

**Brand Alignment**:

- Ensure all social media content is consistent with our brand voice, style, and guidelines
- Collaborate with the design team to create visually appealing and cohesive content that reflects our brand identity on each platform

**What you will bring**:

- A passion and experience with the Toy Industry or related field
- Proven experience in similar role or portfolio of proven abilities through your social media accounts as you are and influencer in this space
- Experience with social media management platforms and best practices
- Excellent writing, editing and proofreading skills
- Creative thinker with a passion for storytelling and brand building on social media
- Outgoing and great in front of the camera
- Strong filming and editing skills

**ABOUT ZURU**

ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team w

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