Director, Social Media
4 weeks ago
OVERVIEW OF THE COMPANY
FOX Entertainment
With a legacy spanning more than 35 years, FOX Entertainment is one of the world’s most recognizable media brands and a prolific content producer across its iconic broadcast network and both owned and third-party streaming platforms. Known for its independent, innovative spirit and provocative, groundbreaking storytelling, the company was reinvented in 2019 with the formation of FOX Entertainment. While maintaining its leadership in broadcast television (9-1-1: Lone Star, The Simpsons, The Cleaning Lady, Hell’s Kitchen, LEGO Masters), the company is actively building a portfolio of businesses and library of owned original content. To date, FOX Entertainment’s long-term growth strategy has included the acquisitions of award-winning animation studio Bento Box Entertainment (Bob’s Burgers, The Great North, Krapopolis, Grimsburg), entertainment platform TMZ, and global production studio MarVista Entertainment (The Way Home, Rescuing Christmas), as well as the formation of the culinary and lifestyle content venture Studio Ramsay Global (Next Level Chef, Gordon Ramsay’s Food Stars) in partnership with Gordon Ramsay. The company also established its in-house unscripted studio FOX Alternative Entertainment (The Masked Singer, Snake Oil, I Can See Your Voice, Name That Tune), FOX Entertainment Studios (Animal Control) to develop scripted content, and worldwide content sales unit FOX Entertainment Global.
FOX Entertainment is looking for an experienced Director, Social Media who is passionate about television and all things social. In this highly creative and strategic position, the Director, Social Media will manage social media strategies for FOX shows and properties, work to create innovative campaigns, and help manage team projects and brand objectives.
A SNAPSHOT OF YOUR RESPONSIBILITIES
- Participate in the development and execution of social media campaigns and digital shorts for the Fox brand to tap into and engage audience interests and support business objectives
- Manage day-to-day social projects and content ideas
- Manage internal and external contacts and inform product/production regarding changes in timelines, resources, or third-party vendor issues
- Directly manage 3-5 social media producers & managers
- Connect with other FOX brands and teams to make sure all content is covered and accounted for
- Be a team leader as you will be the first person that managers and senior managers go to with questions to review work and vet new ideas
- Act as liaison and Project Manager with digital agencies, vendors, and internal departments on social strategies from the inception of campaigns through the season of a show
- Work closely with the creative teams to manage due dates, relevant holidays, and team needs
- Work closely with platform reps to stay on top of changing trends and capabilities updates
- Collaborate with third-party agencies to ideate, launch and manage large scale influencer campaigns
- Collaborate across departments to ensure all assets, strategies, goals, and timelines are met
- Work in tandem with our Publicity team on custom social programs, social amplification, events, and premieres
- Ideate and support multiple sales packages and brand partnerships with cross-platform social media integrations while maintaining a level of professionalism in working with clients
- Partner with talent and producers to utilize their social media pages to promote shows
- Establish key learnings and report insights from shows, FOXTV, with trackable stats and benchmarks
- Identify new social trends and emerging platforms and have the comprehension of the competitive landscape and digital best practices
WHAT YOU WILL NEED
- 6+ years of professional social media experience
- Experience with online marketing and social analytics tools
- Experience launching and managing influencer campaigns
- Management experience with agencies or other teams/departments
- Proficiency with social media platforms including Facebook, Twitter, Instagram, Threads, TikTok, YouTube
- Strong understanding of the social space
- Ability to work as a part of a high-functioning team in a fast-paced, creative environment
- Detail-oriented and the ability to be organized while multi-tasking
- Effective verbal and written communication skills, including social media copywriting, editing, and proofreading
NICE TO HAVE BUT NOT A DEALBREAKER
- Agency experience
- Bachelor’s degree with a preferred focus in marketing, digital media, and/or social media
LI-DNI
- We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law._
- At FOX, we foster a culture and environment where e
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