Brand Manger

4 months ago


Cromwell, United States DSM Full time

**Brand Manager**

**Location: Cromwell/Shelton, CT**

**Hybrid**

As a Brand Manager, you will drive brand profitability and sales through development of brand strategies, marketing plans, commercial innovation, packaging and promotional programs.

At dsm-firmenich, being a force for good is not optional. Diversity, Equity & Inclusion is a shared responsibility woven into our daily work, benefiting to our People, Customers & Communities and driving business value. Equal access to opportunities is a given, belonging is a shared feeling, authenticity is celebrated.

**Responsibilities**:

- Drive all strategic activities that support brand objectives including annual planning, advertising development, new product launches and packaging
- Partner with Sales and Sales Strategy teams on strategic initiatives and trade presentations via participation in sales calls to retailers, trade show attendance. Act as the Brand Champion to manage P & L to deliver planned sales and profit
- Forecast and develop annual budget, oversee and manage spend
- Manage agency initiatives in support of brand business objectives, maximizing investment and driving growth, including advertising, digital and PR programs
- Research and anticipate category and market trends to develop and execute annual and long-range business plan, including solid analyses that support overall brand recommendations

**We bring**:

- A rich history and a promising future of bold scientific innovation and passionate creation with our customers;
- A space to grow by encouraging and supporting curiosity and an open mindset;
- A culture that prioritizes safety and well-being, both physically and mentally;
- The opportunity to work for a company where sustainability is much more than a claim and is core to our strategy and purpose;
- A flexible work environment that empowers people to take accountability for their work and own the outcome;
- Barrier-free communities within our organization where every employee is equally valued and respected - regardless of their background, beliefs, or identity;

**You bring**:

- BA/BS, MBA degree preferred
- 5+ years experience CPG Brand Marketing (Brand Manager)
- Broad knowledge of industry, in-depth knowledge of CPG products, packaging, and competitive marketplace
- Budgeting, forecasting, and analytical skills required
- Exceptional proficiency in written and verbal communication, demonstrated aptitude in delivering compelling presentations, and a proven track record of leadership and effective cross-collaboration skills
- Required travel of up to 15% (domestic and internationally) to attend consumer research/focus groups, trade shows and/or customer meetings

dsm-firmenich is fully dedicated to inclusion because when people feel engaged and empowered, their creativity and innovation drives unprecedented progress. We aim to build a workplace where opportunity really is equal, so everyone can thrive. We do not discriminate: there’s a place for everyone at dsm-firmenich.

dsm-firmenich is an Equal Opportunity and Affirmative Action Employer. dsm-firmenich people are as diverse as our customers. For us that includes a commitment to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

We are committed to providing reasonable support for disabled applicants in our recruiting process. Should you need assistance, and are comfortable to share this, please let us know.

**About dsm-firmenich