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Director of Brand

4 months ago

Tampa, United States Tampa Bay Buccaneers Full time

**Job Title**: Director, Brand & Merchandise Department: Marketing
**Reports To**: Vice President, Marketing & Media Status: Exempt
The Tampa Bay Buccaneers vision is to be the premier NFL Franchise both on and off the field that sets the standard in global sports entertainment and embodies the spirit of Tampa Bay. The Buccaneers aim to employ individuals whose professionalism and dedication align with our vision. Responsibilities.
Employees must perform the essential functions of this position satisfactorily. The requirements listed below are representative of the duties, knowledge, skills, and/or abilities required. If requested, reasonable accommodations may be made to enable employees with disabilities to perform the essential functions.

**Core Functions**:

- Lead execution of the Club’s brand vision internally and externally.
- Concept brand campaigns that align with the brand mission, while finding new and innovative ways to integrate brand mission into all the Club’s marketing functions (e.g., content, social, creative, gameday experience).
- Manage a team of individuals responsible for key brand endeavors, including:

- Campaign Management. Manage our core stakeholder for campaign development, including both brand campaigns and a campaign-style approach to all cross-functional marketing endeavors (e.g., jersey launches).
- In-Market Activation. Strategize, plan, and execute our in-market brand activations (e.g., community events) and media placement.
- In-stadium Brand Executions. Manage on-premise executions of the brand (e.g., signage).
- Fan Growth and Engagement. Create programming that drives fan engagement while prioritizing key growth segments such as youth, women, Latino and in Germany.
- Community Stakeholder Relationships. Build connections with cultural stakeholders throughout Tampa Bay and the larger NFL community across music, food, fashion, etc.
- Advance the Club’s ownership of its merchandise business, driving a proactive approach with the Club’s retail partner (Fanatics) and marquee licensees (e.g., Nike, Mitchell & Ness, New Era).
- Build direct relationships with licensees to build comprehensive design, merchandising, and launch plans alongside Fanatics.
- Develop revenue projections for the Club’s merchandise business alongside Fanatics.
- Craft multi-year merchandise plans that execute the Club’s brand vision via merchandise, while increasing the Club’s merchandise revenue.
- Develop a best-in-class collab and capsules discipline for merchandise.

**Skills & Abilities**:

- Capacity to deliver work that is original and creative in character.
- Ability to find inspiration beyond the sports industry, supporting the development of a culture-centric brand.
- Strong interpersonal skills, with the ability to dialogue with a range of stakeholders, from entry-level employees to the Club’s CMO, CCO, and ownership group.
- Excellent verbal and written communication skills.

**Experience & Education**:

- Minimum five (5) years working in the merchandise/apparel space.
- Experience in the sports or entertainment industry is preferred.
- History of working with progressive brands is valued.
- Bachelor’s degree is preferred or commensurate work experience.

**Work Environment**:
The Club is a professional, fast paced, creative business environment. Other environmental conditions:

- Extended evening, weekend work hours sometimes required; required to work all home and possibly away games; will have to work occasional holidays.
- Stressful and demanding work environment executing projects on short deadlines.
- Computer and desk work are a significant part of daily activities.
- Sitting, standing, working with hands for extended periods of time.
- Job duties require employee to drive personal vehicle.

This job description is intended to set forth the core functions required for this position and describe the general nature of the work performed by employees in this position. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job. Employees may be assigned additional responsibilities as necessary. The Company reserves the right to revise this job description at any time and to require employees to perform other tasks as circumstances or conditions of the Company’s business, competitive considerations, or the work environment changes. This document describes the position currently available and is not an employment contract.

The position covered by this Job Description is expressly declared to be “at will”: meaning the Company has the right to terminate the incumbent’s employment at any time, with or without cause. Any written or oral promises or representations to the contrary are expressly disavowed and should not be relied upon any employee. Any change to this “at will” employment status must be in writing and signed by the Chief Operating Officer of the Company.

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