Content Creator, de Los
1 month ago
Join the hundreds of talented and innovative team members who are making an impact every day at California Times, incorporating Los Angeles Times. Whether you love to tell compelling stories or want to drive our award-winning powerhouse in new directions, the Los Angeles Times team is the place to be.
Job Description Summary
The Los Angeles Times is looking for a video-forward digital media creator to join the De Los team with a goal of starting conversations, strengthening the connection with our followers and making our accounts an essential follow for anyone with a strong interest in Latino culture and identity.
**Job Description**:
This self-starting, internet-obsessed person will create fun, voicey, personality-driven videos for De Los
Instagram
and
TikTok
accounts. We are looking for a journalist with a deep understanding of the Latino community, not just in Southern California but across the country, and a proven track record of working across platforms to create compelling social media content.
De Los seeks to bring to life the vibrancy of the U.S. Latino experience with a focus on culture and identity, building on the success of the
- Latinx Files
newsletter, digital
- Día de Muertos altar
and packages on the
- Chicano Moratorium
,
and
- LA Vanguardia
- The initiative is multi-platformed in approach, with rich visual and audio storytelling, provocative commentary, short documentaries and live events.
The De Los content creator will create social video from start to finish. This may include creative approaches to promoting the work the team is doing (for example, creating social video content around our guides and events
like this
). We are also looking for someone who has their own original ideas.
This person will work in sync with Times’ audience engagement editors and their team, which coordinates with the newsroom’s journalists to best optimize content for platforms on social media. They will also work closely with our De Los editors and reporters to extend the reach of our content.
If you join us, you will:
- Be part of the De Los team, creating content in the form of graphics, videos, memes and text for social audiences- Collaborate with other teams including audience engagement editors, designers, video journalists and reporters to create content tailored for social media audiences- Create quick-turn posts for social media in the form of video, graphics, images, audio or text- Maintain social media standards and practices and establish a voice for Times’ social media presences across platforms- Experiment on new social media platforms, using data and audience feedback to guide strategic initiatives- Interact and engage with our readers and build online communities for Times journalism and staff
Qualifications:
- At least one year of experience writing voice copy or otherwise creating new things for the internet- A nuanced understanding of audience data and analytics and a track record of using data to make informed decisions- Familiar with an analytics platform (we use Chartbeat, Google Analytics, CrowdTangle and native social media metrics)- Versatility in working across words, images and video and providing technical feedback for each type of media- Proven ability to write for a digital audience and an understanding of the tone and language that resonates online- Experience writing on Latino topics or working with Latino or Spanish-language media outlets- A portfolio showing us cool things you've posted in various places online. The portfolio should demonstrate that you have a deep understanding of the type of content and visual voice that will resonate on whichever platform/app, etc., you are posting- Ability to successfully juggle multiple projects with varying deadlines and timelines- An excellent team player and effective communicator who’s able to work comfortably with a wide variety of personalities and skill levels- Receptive to feedback and flexible with regard to shifting work responsibilities
This temporary, part-time position is funded through the generous support of the California Endowment, which focuses on empowering marginalized communities across the state.
Times staff is currently working remotely, but when we return to the newsroom the position will be based in El Segundo, Calif. Occasional night and weekend work is required. Content creators must have a valid driver’s license and access to a vehicle in good working condition, with suitable auto insurance coverage.
Qualified applicants should submit a resume, work samples or link to an online portfolio and a brief essay (no longer than 500 words) explaining what makes your all-time favorite meme or social media trend great to Assistant Managing Editor for Audience Samantha Melbourneweaver and De Los Design Director Martina Ibáñez-Baldor. Please note, the opportunity to attach additional documents appears on the third screen and is labeled “Upload.”
The L.A. Times is an equal employmen
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