Digital Marketing Strategist

3 weeks ago


Green Bay, United States Webfitters Full time

At Webfitters, we have a highly collaborative organization consisting of passionate designers, developers, and thinkers working together to solve business problems through technology. We build a variety of products for a wide range of industries and are continuously growing as individuals and as a company. Join our team and accept the challenge to create innovative, world-class products and solutions for our amazing clients.

Your Responsibilities
- Develop and implement comprehensive digital marketing strategies to drive online traffic to company websites and generate leads/sales.
- Analyze market trends and customer needs to identify key opportunities for digital campaigns.
- Collaborate with cross-functional teams to ensure alignment of digital marketing initiatives with overall business goals.
- Monitor and optimize campaign performance using web analytics tools (e.g., Google Analytics) to maximize ROI.
- Stay up-to-date with the latest digital marketing trends and technologies, and recommend innovative strategies to enhance online presence.
- Conduct competitor analysis to identify strengths and weaknesses in digital marketing efforts and make data-driven recommendations for improvement.
- Develop and manage digital marketing budgets, ensuring cost-effectiveness and efficient allocation of resources.
- Establish and maintain relationships with key stakeholders, including external partners, vendors, and influencers, to support digital marketing initiatives.
- Provide regular reporting and insights on digital marketing performance to senior management, highlighting successes, challenges, and opportunities for optimization.
- Work with leadership/team to foster a positive work environment
- Maintain a 60% billable rate within the department
- Establish a weekly part time, in-office presence

**Job Type**: Part-time

Pay: $20.00 - $25.00 per hour

Expected hours: 16 - 25 per week

Schedule:

- Day shift
- Monday to Friday

**Experience**:

- Marketing: 2 years (required)

Ability to Commute:

- Green Bay, WI 54303 (required)

Work Location: In person



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