Coordinator, Digital Advertising and Influencer

2 weeks ago

Beverly Hills, United States Universal Music Group Full time

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:
Universal Music Group is looking for a Coordinator, Digital Advertising/Influencer Planning to be a part of the Virgin Music Group Product Strategy & Operations team located in Beverly Hills, CA. You will be expected to support the paid media team across insights, analytics and planning advertising and influencer campaigns.

Responsibilities include support for the media team in the full cycle of an advertising campaign that involves RFPs, planning, implementation, and reporting of campaigns. This role will also manage and own the billing process for the department as well as organizing and coordinating media team responsibilities/meetings.

A secondary part to this role will be to manage and support the influencer marketing side of the business. You will be expected to liase with influencer agencies during the RFP process, offer insight on proposals, and manage communications between the agency and label/managers.

The role will effectively support all marketing and promotional plans across audience building, influencer marketing and advertising campaigns for the entire Virgin Music Group services roster as well as all company portals and select distribution partners.

How you'll CREATE:
- Support the media team through the entire advertising campaign cycle
- planning to reporting- Develop robust RFPs to outside advertising and influencer agencies while also managing those relationships with 3rd party vendors-
- Develop post campaign reports to send to key stakeholders and utilize Datorama to pull stats- Opportunity to grow into a media planner with ability to own campaigns start to finish- Assess new partners in the marketplace and recognize opportunity- Report on analytics across online properties as well as stay up to date with digital marketplace and advertising news- Audience targeting and building strategy on multi-targeting groups (retargeting, engaged, similar artists, lookalike audiences, lifestyle/niche, purchasers), via advanced platforms (IG, IGS, FB, YT, TW, Snap, TikTok, Programmatic) with on-going optimization- Assist in executing partner digital on boarding: in-depth social audits, identifying growth trends, engagement rates, top performing content, audience insights, on-going audience analysis- Manage communications between the internal teams and influencer agencies as we source and build influencer campaigns tying directly into advertising initiatives and other digital initiatives

Bring your VIBE:
Skills/Abilities:
- Presentation, communication and analysis skills, both written and verbal, with an eye towards problem solving.- Knowledge of social media best practices and how to put together a social media plan, audience building strategy across multiple genres and targets.- Understanding of the technology and marketplace powering today and tomorrow’s music industry, along with a desire to be on top of every new digital trend, meme, and platform-
- Ability to analyze data and gather insights from the data to inform paid/organic initiatives- Passion for music and developing artists and strong understanding of the music industry- Great organizational skills with the ability to prioritize based on evolving workload- Strong interpersonal and teamwork skills- Strong organizational and time management skills with the ability to juggle multiple priorities- Ability to handle confidential information and interact with high-level executives- Ability to interact comfortably and effectively with employees of our company at all levels including Senior Management- Self-motivated, proactive, and resourceful problem solver- Excellent follow-through and attention to detail- Flexible - able to adjust to changing priorities

**Experience**:
- Experience with FB ads manager, TikTok ads manager, Google Adwords, programmatic advertising preferred- Knowledge of Photoshop, WordPress, Drupal, etc. preferred- Proficiency with Microsoft Word, Excel, PowerPoint, familiarity with MRC Music Connect, Uniport/SAP- Proven success working across internal and external teams in a dynamic team environment- Music industry or advertising agency experience preferred

**Education**:
- College degree preferred

Perks Playlist:
- Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit- Comprehensive medical, dental, vision, and FSA options, as well as:
- 100% coverage for out-patient mental health services-
- We

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