Associate Director, Campaign Development Lead

2 weeks ago

North Wales, United States Merck Sharp & Dohme Full time

Our Digital team is innovating how we understand our patients and their needs. Working cross functionally we are inventing new ways of communicating, measuring and interacting with our customers and patients through digital channels and technologies.

**_ Description_**

**Invent. Impact. Inspire.**

Our company is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where our company has codified its legacy for over a century. Our company's success is backed by ethical integrity and forward momentum: As George decrees, "We try to remember that medicine is for the patient. We try never to forget that medicine is for the people. It is not for the profits. The profits follow, and if we have remembered that, they have never failed to appear. The better we have remembered it, the larger they have been."

**Why Join Our Digital Marketing Team?**

**_
Agility. Speed. Relevance. And Results._**

Many larger pharmaceutical organizations use a traditional marketing approach featuring campaigns that can take several months to execute. Fortunately, our company is not like most. Our digital marketing team has adopted an agile, omni-channel approach that features small groups encompassing all disciplines to drive each project with greater precision and purpose. Our goal
- to reach consumers, payors and physicians at the right time, right place, in the right channel with relevant, personalized content to meet their needs and create a premier customer experience. The results? We create relevant, personalized content that gains response. And there's an important part for you to play:
**Campaign Development Lead**

Put marketing strategy into action as you lead the development of our customer experience and campaign planning. Leveraging your strong understanding of our customer insights, you'll shape and orchestrate fully integrated digital campaigns and confidently lead our agency and internal teams through the creative process for campaigns, resources and relevant content. This is your chance to use your digital knowledge to employ new technologies and new channels developing customer-experience best practices and targeting, to achieve an optimal customer experience. Employing AGILE practices and a test and learn approach through each phase of the project, you'll wear many different hats as you collaborate with copy, design, UX, architecture, internal legal, medical and regulatory teams in the co-design, co-creation, and execution of campaign plans every step of the way. From creative development to approval and delivery to market, you'll have a hand in the process. And a lot to say about the final product.

**Education Minimum Requirement**:

- BS/BA with 5+ years of combined digital marketing, marketing support or sales experience or HS diploma with 8+ years of combined digital marketing experience.

**Required experience and skills**:

- Ability to work effectively in an ambiguous space, shifting from the tactical to the strategic.
- Capacity to effectively collaborate and drive change while focusing on the co-design, co-creation, and execution phases of creative development.
- Strong digital acumen and understanding of criteria for effective digital content.
- Knowledge/experience in healthcare marketing and/or promotion.
- Demonstrated ability to implement marketing strategies that work.
- Excellent business and communication/influencing skills.
- Experience and success in a cross-functional team leadership role.
- Well organized, highly motivated, process-driven, results-oriented personality.
- Ability to re-balance priorities and assume responsibility in a multi-tasking environment.
- Understanding of how to maximize digital channels, techniques, and operating models.
- Ability to thrive within a data-driven, fast-paced setting defined by change.
- Innovative thinking

MSJR

EBRG

Vetjobs

**NOTICE FOR INTERNAL APPLICANTS**

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

**Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated agai

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