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Performance Marketing Specialist

3 months ago

Exeter, United States Vision X Lighting Full time

Established in 1997 Vision X Lighting’s products have consistently astounded customers with their lighting’s ability to perform in harsh environments and unbeatable light output. The Vision X brand is well established in the USA, Korea and China creating a globally recognised name.

As a part of the BWI Group, we define innovation as change that adds value. Not limited to product development, this mantra flows through our entire BWI organisation - from our logistics efficiency to our strong marketing support, frequently-praised customer service and effective sales force, we are proud recipients of many industry awards and really enjoy the synergy we share with our customers, partners, and suppliers in furthering our missions together.

**E-Commerce Systems Administrator Responsibilities**
- Executing a strong performance marketing and SEO strategy.
- Developing and managing digital prospecting and remarketing campaigns.
- Monitor and analyze campaign data to identify insights and optimize performance, including tracking key performance indicators (KPIs) and return on investment (ROI).
- Create engaging, compelling, SEO-optimized content for various digital channels, including text, image, and video advertisements and corresponding landing pages.
- Cultivating standards, systems and best practices for content creation, distribution, maintenance, and new product listings.
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient Customer Acquisition Cost (CAC).
- Implementing customer segmentation and personalized marketing approaches and measuring resulting conversion rate effects with A/B testing.
- Identifying and testing new channels to grow brand and product type audience size.
- Implementing marketing automation and lead-generation strategies.
- Work with external vendors and agencies to ensure the quality and cost-effectiveness of campaigns.

**Required Skills**:

- Deep working knowledge of campaign execution and measurement in website, social media, and marketing platforms, including WooCommerce, Shopify, Amazon, eBay, Channel Advisor, Klaviyo, Google Analytics, Google Search Console, Google Merchant Center, and SEM research tools such as SEMrush or SimilarWeb.
- 5+ years of experience in a similar role building effective multi-channel marketing strategies in a product-based eCommerce environment, including customer acquisition via affiliate marketing, PPC, SEO, social media, and other digital channels.
- You have solid expertise in campaign and channel analysis and reporting, including metrics such as customer lifetime value (CLV), return on ad spend (ROAS), and cost per acquisition (CPA).
- Excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations.

Pay: From $80,000.00 per year

**Benefits**:

- 401(k)
- Dental insurance
- Employee assistance program
- Health insurance
- Paid time off
- Parental leave
- Referral program
- Vision insurance

Schedule:

- Day shift
- Monday to Friday

Ability to Relocate:

- Exeter, RI 02822: Relocate before starting work (required)

Work Location: Hybrid remote in Exeter, RI 02822