Lead Designer
2 months ago
**Company Description** CREATIVITY IS OUR SUPERPOWER.** It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
**Job Description** The Opportunity**:
We are looking for an experienced **Lead Designer (Art Director)** that is highly skilled in conceptualizing and expressing big ideas across multiple touchpoints for Mattel’s Games/Action Figures/Plush Brands. Your background must demonstrate not just creativity, but strategic thinking—from developing campaigns to creating consumer-focused communications. Teamwork is essential; you'll align with multiple internal teams. You must demonstrate the ability to not only follow a brief but understand when it is necessary to push or question the brief. You must be a self-starter and able to manage a variety of projects at once. Deliverables span from brand guides to digital campaigns and a wide variety of assets across all touchpoints. You will be responsible for creating new, and refreshing existing brand identities, making them contemporary and engaging. Your work will not always be a blank canvas. We have existing brands and campaigns so finding fresh ways to express those identities is a critical part of this position.
Above all, you must have a passion for what we do every day - helping to foster the imaginations of our future leaders, it’s all about the kids
**What Your Impact Will Be**:
- Strong understanding of video production and social best practices and design principles is required.
- Knowledge and fluency on social platforms, a passion for what’s happening in culture.
- Lead the conceptualization and development of big ideas that are on-brand, on trend and can translate across multiple marketing communications - including print, web, and social media.
- Prioritize multiple projects at any given time and efficiently deliver on time.
- Art Direct and lead creative resources inside and outside the company.
- Maintain ownership of work from concept through final delivery while appropriately communicating with supervisor to ensure alignment.
- Excellent and persuasive presentation skills to gain buy-in from key stakeholders across the organization is required.
- Collaborate and partner with team of copywriters, producers, account managers, marketing partners and fellow designers in a positive and productive manner.
- Must have a love of culture, fashion, and brand storytelling.
- Function as a role model, enriching team culture and mentoring junior designers.
- Function as a brand steward to ensure standards are maintained with our cross-functional partners and external partners.
- Efficiently manage and deliver multiple projects on schedule.
- Oversee work from concept to final delivery.
- Take a strategic approach to address challenges and create solutions.
- Work with internal and external stakeholders to gather feedback on our work and our processes to ensure the project aligns with expectations.
- Translate core branding equities and strategies to cross functional teams and partners.
- Analyze brand challenges and provide expert advice on solutions, strategies, or processes to improve the outcome of our work.
- Take personal accountability and collaborate positively with team members including copywriters, producers, marketing partners, fellow designers, and with all our cross functional business partners.
- Maintain a self-motivated approach with a consistently positive attitude.
- Engage as a creative thinker, always seeking solutions.
**Qualifications** What We’re Looking For**:
**COMPETENCIES REQUIRED**:
- High level concepting, knowledge or interest in launching new brands and products.
- Strong experience and knowledge in demand creation video production, social/digital first asset creation, and brand guide development.
- Brand assurance and management overseeing approvals from markets and cross functional teams.
- Versed and on-top of current trends (design, art, pop culture, design & typography, advertising, social media, digital, entertainment, etc.)
- Ability to effectively communicate design ideas and strategies.
- Ability to art direct for logos, branding, video, photography, and illustration.
- Knowledge of global youth-focused design and marketing trends.
- Detail-oriented while keeping the broader picture in mind.
- Eager to learn from others and inspire peers.
- Experience in developing brand campaigns that are youth and shopper targeted and that span across multiple touchpoints.
- Ability to mentor and train new designers.
- Show ability to quickly
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