Brand and Product Marketing Strategist Iii

4 weeks ago

Vienna, United States Navy Federal Credit Union Full time

**Overview**

Serve as the Chief Product Owner (Marketing portfolio lead) of designated portfolio of products and services leading and owning the marketing vision, strategy and prioritization of member programs and communications. Effectively promote the brand to members and prospective members in support of member-centric enterprise strategy and to achieve business goals. Act as business lead on complex issues requiring in-depth knowledge of organizational objectives and competing priorities. Build a differentiated, defensible positioning for Navy Federal product and service offerings and messaging platforms to inform execution of results-driven marketing communications. Demonstrate good judgement and works on problems of diverse scope where analysis of data requires evaluation of identifiable factors.

**Responsibilities**
- Drive and own the brand and membership portfolio to plan and deliver marketing programs - champion brand and member, develop product positioning, value proposition, messaging, competitive differentiation, and go-to-market strategy for specific products and service offerings
- Provide portfolio inputs to Product Management/Marketing leadership for the departmental marketing roadmap Collaborate with analytics, segmentation and member insights teams to represent the member and market (including customer journey and target personas/segments) generated from consumer and competitive insights, driving the messaging, testing, and evaluation to achieve best in class customer experiences and engagement
- Lead membership acquisition efforts providing strategic leadership and direction based on business needs. Partner with acquisition advertising agency to plan annual testing roadmap and optimizations.
- Lead quarterly Portfolio planning for Membership alongside product marketing team, portfolio providing prioritization and business context to delivery teams while keeping key stakeholders informed of any changes in strategy, approach, timing, challenges, or opportunities, to include, marketing leadership, business unit, and internal cross-functional scrum teams
- Lead twice-annual membership tentpole efforts, providing strategic guidance to external agencies and cross-function team to support member growth and engagement.
- Build relationships with key corporate stakeholders and act as the face of product marketing to advocate, educate, and drive macro marketing strategies and facilitate execution of such marketing strategies
- Partner with customer journey owners, lead marketing related epics and feature prioritization; including value proposition design, campaign planning and execution, operational readiness, in addition to contributing to targeting identification and campaign analysis
- Support Brand Strategy and Product Leads in creative and media advertising agency relationship, inputs and share out recommendations for portfolio including annual media planning inputs, ongoing development and evaluation of media plans, and creative; ensure integrated strategies and campaigns are executed and delivered against business goals
- Evaluate and report on campaign performance, test results/learnings, data insights, etc. to business units, cross-functional partners and all levels leadership
- Deliver compelling and effective communications/presentations to departmental and executive management, as well as socialization into all marketing activities
- Build and maintain thorough knowledge of Navy Federal's brand, products and services, research and competitive trends as well as member insights; provide thought leadership and recommendations for portfolio Business Units and external third-party partners
- Evaluate marketing progress through iterations with creative and messaging, or other delivery components, by developing acceptance criteria for delivery team
- Lead and assist special projects
- Mentor lower level team members
- Perform other duties as assigned

**Qualifications**
- Extensive experience in leading large brand, product and/or marketing campaigns with business risk and impact; to include strategy, execution, innovation, problem solving and decision making
- Extensive experience in performance/acquisition marketing to drive business growth; to include strategic planning, multi-variant testing, consumer-action based marketing, performance reporting, & optimizations.
- Extensive experience in client management, product marketing, and project leadership, including initiatives with marketing, advertising, product strategy, cross-functional teams and external partner team members
- Extensive experience leading, shaping and developing marketing plans and innovative solutions that drive results toward business priorities and goals
- Ability to multi-task and prioritize with mínimal direction and assertiveness to change team processes quickly
- Significant experience in collaborating across organizational boundaries and building partnerships
- Advanced knowledge of state and federal financial a

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