Assoc Search Manager

2 weeks ago

Dublin, United States Tailored Brands Full time

**Tailored Brands, Inc.** is a leading omni-channel specialty retailer of menswear, including suits and a broad selection of business casual offerings as well as the largest provider of tuxedo rental products in the U.S. and Canada. We operate retail stores in all 50 states and Canada. Our U.S. retail stores are operated under the brand names of** Men’s Wearhouse, Jos. A. Bank, Men’s Wearhouse and Tux, and K&G Fashion.** Our Canadian stores are operated under the brand name of **Moores **in ten provinces. Our purpose is we help people love the way they look and feel for their most important moments. We accomplish this by putting customers at the center of every decision, rallying together to achieve common goals, and striving for excellence and continuous improvement. We help fulfill this purpose by valuing differences and knowing they make us better and showing up with courage to always do the right thing. If you want to make a difference, be part of a great team and grow, you might be a perfect fit.

**About the Job**

We currently have an exciting opportunity for an highly motivated energetic and results oriented Associate Search Marketing Manager to join our Marketing team. This individual will be a key player in managing all paid search campaigns, including Google and Microsoft shopping. This position will play a huge role in implementing and optimizing our paid search strategy with the ultimate goal of driving omni-channel growth for the business.

**What You’ll Do | Key Accountabilities**
- Build and manage paid search (SEM & PLA) campaigns to drive omni traffic and omni revenue while optimizing to omni ROAS goals
- Responsible for day-to-day execution and optimizations of paid search campaigns, including bidding, targeting, ad copy writing, positive/negative keyword expansion, A/B testing, and more
- Manage and track campaign budgets based on performance and efficiency
- Support go-to-market strategies and work cross-functionally with other teams to drive traffic, increase conversions, and create an excellent customer experience
- Develop and execute A/B tests to measure the impact of different ad copy, campaign structure, and landing pages on various KPIs
- Work cross-functionally with the Analytics Team to conduct matched-market tests to validate the incremental benefit of large-scale changes like budget increases
- Track, report, and analyze performance results on a daily basis to scale successful campaigns and capitalize on learnings
- Perform ongoing research for search marketing insights and trends, landing page opportunities, competitive analysis, audience development, and more
- Present weekly and monthly updates on campaign performance and key initiatives to management and peers
- Perform and support other various paid search responsibilities as needed
- Actively participate with vendor/platform relationships

**What You’ll Bring | Skills & Experience**
- Bachelor’s degree in Marketing, Business, Economics, Mathematics, or other analytical field
- 2+ years of hands-on experience in managing paid marketing campaigns on Google and Microsoft
- Strong understanding of website analytics, ad tracking, and A/B testing
- Experience with website analytics tools (Google Analytics, Adobe Analytics, Looker Studio, Tableau, or similar)
- Up to date on both latest industry trends and best practices in paid search marketing
- Strong analytical and troubleshooting skills with experience generating reports
- Excellent verbal and written communication skills to collaborate with cross-functional teams
- Advanced MS Excel and PowerPoint experience (pivot tables and v-lookups)
- Strong attention to detail and ability to multi-task in a deadline-driven atmosphere
- Possesses an aptitude for learning new skills and is eager to take on new challenges

**Preferred Skills**:

- Experience with Google Shopping Campaigns and/or PMAX Campaigns
- Experience managing multi-million-dollar marketing campaigns, preferably in an Omnichannel environment with ROAS-based campaign objectives
- Google Ads & Microsoft Ads certified
- Experience with bid management & feed management platforms (Search Ads 360, ChannelAdvisor, etc.)
- Understanding of mixed-media modeling (MMM) and multi-touch attribution (MTA)
- Experience managing other digital marketing channels

**Work Environment, Physical & Mental Demands**
- Ability to sit and work at a computer keyboard for extended periods of time
- Ability to stoop, kneel, bend at the waist, and reach daily
- Able to lift and move up to 25 pounds occasionally
- Must utilize visual acuity, speech and hearing, hand and eye coordination and manual dexterity necessary to operate a computer and office equipment
- Hours regularly 40 hours per week, as work dictates, in a hybrid work environment from our Dublin California office.

**Benefits**

**Work-Life Balance**

We understand the demands of work, school, family, and personal responsibilities. Through our work-life resources and prog

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