SEO Strategist

3 weeks ago

New York, United States accelerate360 Full time

**SEO Strategist**

**Reports To: VP, Digital Audience**

**Location: New York City**

**Salary: $90,000-$100,000**

**This is a full-time Hybrid position (3 days in the office) offering a competitive salary, healthcare, and a benefits package.
**a360media is a multi-platform media company and publisher. Our media portfolio includes well-known Celebrity & Entertainment and Women's Lifestyle brands such as Us Weekly, InTouch, Life & Style, Closer, Soap Opera Digest, and Women’s World. Outside of being one of the most successful publishers at newsstand, our brands are rapidly growing across digital channels, reaching more than 42MM+ unique views each month and 27MM+ social media fans through high-quality content.**

**Core Responsibilities**:

- **Develop long and short-term strategic roadmaps for organic search. Ensure alignment with key partners across digital and content teams.**
- **Maintain a set of Standard SEO Requirements and ensure they are followed by editors. Develop processes and communications to evaluate if content matches user intent.**
- **Conduct thorough keyword research to identify valuable opportunities and optimize existing content for targeted keywords. Keeps a pulse on the entertainment industry to identify trends and opportunities.**
- **Partner with other digital marketing channels to identify synergies and optimization opportunities that lead to increases in incremental traffic and conversion.**
- **Monitor and analyze website performance using SEO tools and platforms, providing actionable insights and recommendations to improve results across Google properties (Search, Discover, News)**
- **Subject matter expertise in SEO. Stay current with industry trends, algorithm updates, and best practices to adjust strategies accordingly.**
- **Work with external agencies and consultants on comprehensive audits of our entertainment brands (Us Weekly, Life & Style, InTouch) to identify shortcomings/opportunities (site speed, internal linking,information architecture, etc.). Create a plan and roadmap to address results of audits.**
- **Conduct deep-dives and audits into topical focus areas. Provide clear takeaways and direction to the content team.**
- **Work closely with content and product teams to implement on-page and technical SEO recommendations, ensuring optimal website performance.**
- **Utilize data-driven insights to create detailed analytics reports on SEO performance, highlighting progress and areas for improvement.**
- **Support technical SEO (page indexing, site structure, crawling) as needed including QA.**
- **Clearly able to articulate the priority and importance of SEO to internal groups. Act as an SEO evangelist internally across functions to ensure we have the right foundations for content & products.**

**Qualifications**:

- **Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent work experience).**
- **Proven experience as an SEO Manager with 3-5 years of experience and a track record of driving organic growth for a news media publisher.**
- **Strong understanding of search engine algorithms, ranking factors, and SEO best practices.**
- **Able to clearly articulate business results from SEO investments using data.**
- **Experience with content management systems (CMS) and website platforms to implement SEO recommendations effectively.**
- **Proficiency and knowledge of search analytics tools (Google Analytics, GSC, Looker, Screaming Frog, NewzDash, Trisolute, SEMrush, Ahrefs, SimilarWeb)**
- **Strong communication skills and the ability to influence in order to build partnerships as well as drive initiatives internally

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