Media Relations Specialist

6 days ago

New York, United States The City University of New York (CUNY) Full time

Media Relations Specialist

**POSITION DETAILS**

The CUNY Office of Communications and Marketing (OCM) works in partnership with the University’s academic and administrative offices and the 25 colleges to promote CUNY’s unique mission and transformative role as an engine of social mobility. The office includes seven divisions: Communications, Creative, Marketing, Social Media, Multimedia, CUNY TV and Citizenship Now Together the teams manage all aspects of press and public relations, editorial content, art design, publishing, social media, advertisement, web development, TV, video, and podcast production to tell the story of the premier urban public university in the United States.

The media relations specialist liaises with the University’s senior colleges, communicating regularly on events and press inquiries at individual campuses. This individual will also assist with the drafting and editing of press releases, media advisories, quotes, messages and statements from senior University officials, among other communications. In addition to preparation of deliverables, the media specialist will be expected to manage inquiries from media outlets, formulate and pitch stories, including outreach to community and ethnic media; monitor news outlets through the internet and social media; gather clips; plan and manage press events; and maintain press contacts and media lists. Working with the press secretary and communications director, the media relations specialist will carry out content gathering and production consistent with the strategic plan of the University Office of Communications and Marketing (OCM). These include daily management of the integration and dissemination of content across multiple platforms, including the University website.

Under the direction of the press secretary for the OCM, the media relations specialist will research, report, write, review, edit and produce informative content for press releases, statements, op-eds, talking points, letters, remarks, and other communications for internal and external constituencies. The individual also updates the website, making sure the news page has current content and that staff members on the webpage are up to date.

Key duties include, but will not be limited to, the following:

- Responds to inquiries from media outlets.
- Liaises with the University’s senior colleges.
- Manages and staffs events.
- Manages and staffs media interviews.
- Helps formulate media stories.
- Updates the CUNY.edu news page, ensuring page has current content.
- Identifies opportunities to insert CUNY into media narratives.
- Partners with central administrative leaders and campus communications officers to develop and coordinate text, messaging and announcements that advance their strategic communication goals.
- Conceives editorial content for the University’s website and works with key staff to develop assets.
- Identifies and leverages opportunities to promote the visibility and reputation of the University.
- Manages editorial calendar.

NOTE:

- Until further notice, this is a hybrid position, eligible to work remotely and work on-site in the office.

**QUALIFICATIONS**

Minimum Qualifications

Bachelor’s degree and four years’ related experience required.

Preferred Qualifications
- Experience as a successful writer, in a PR, journalism, academic or other related context.
- Strengths in collaboration, critical thinking, change management, communications, creativity and problem solving.
- Working within a fast-paced environment producing high quality editorial content across multiple platforms and repackages content for multiple distributions and for maximum impact.
- Thorough knowledge of the fundamentals of writing, grammar, syntax, style and punctuation, as well as appropriate editorial style and publication guidelines and standards (e.g. AP).
- Ability to write quickly, persuasively, and clearly on various topics related to public universities and higher education.
- Strong interpersonal communication and relationship-building skills to appreciate the value of others and work effectively with diverse internal and external stakeholders and constituents.
- Editorial integrity and professional credibility to work discreetly on sensitive assignments, exercise sound judgement, and manage confidential information.
- Strong research and analytical skills with aptitude for understanding complex issues and the ability to translate and simplify them for various audiences, plus attend carefully to factual details.
- Strong organizational and project management skills to handle various priorities, accept direction and work independently and collaboratively to deliver high quality work and meet deadlines.

**CUNY TITLE OVERVIEW**

Assists in establishing and maintaining relationships with external entities and communities, representing the College's positions and interests- Serves as a liaison to one or more external organizations, representing the Colleg

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