Digital Marketing Coordinator

2 weeks ago

Chicago, United States IES Abroad Full time

**Status**: Full-time, exempt
**Schedule**: M-F, 8.30 a.m. 4.30 p.m., including occasional evening and weekend work
**Reports to**: Digital Marketing Manager
**Direct reports**: None
**Start date**: ASAP
**Location**: Chicago, IL, USA (Hybrid)

**Summary of position**:
A member of Global Marketing, the Digital Marketing Coordinator is responsible for organizing, editing, and managing the digital presence of Study Abroad Foundation (SAF) on all English Language digital marketing platforms, including the website, social media channels, and electronic digital mail (EDM) campaigns. This includes managing web content on the SAF website. Maintaining branding, style, and voice across all digital content is also a main function of this position, as well as supporting search engine optimization and analysis.

**Essential job responsibilities & duties**:

- Support with the writing, editing, reviewing, and/or updating of all online/digital content associated with SAF's website.
- Ensure all digital content adheres to SAF's preferred consistent brand tone and message.
- Work closely with the content authors, reviewers, transcreators and publishers of website content to ensure consistency, accuracy, and timeliness of all web content.
- Ensure English language content posted on the SAF website is search engine (SEO) optimized and keep up with SEO-related trends and best practices to implement across the site.
- Integrate videos, blog content, and other social media outlets into the website where possible to optimize their exposure.
- Assist with maintaining content calendar for updating content to ensure content remains relevant and correct.
- Assist with the creation of original content for website/blog that can be shared on social media platforms.
- Work collaboratively with the SAF and IES Abroad web and IT teams to support technical improvements to digital marketing properties.
- Communicate with departments to update or remove content from website.
- Manage SAF English language social media platforms, such as Instagram, TikTok, LinkedIn, and YouTube.
- Develop and execute plans to drive growth in followers of SAF's social media platforms.
- Assist with creation of original content for website and blog that can be shared on social media platforms.
- Oversee SAF Global Ambassador Program initiatives, including content gathering and translation.
- Assist with the organization of Digital Asset Management tool.
- Implement new marketing campaigns and initiatives online, including both paid and unpaid (organic) advertising, to drive traffic and follower growth and engagement.
- Other duties as assigned.
- Regular and predictable attendance is an essential function of this position.
- A commitment to fostering an inclusive environment, promoting diversity, and contributing to an organizational culture of equity and anti-racism.

**Experience & Qualifications/Skills**:

- Minimum of 3+ years of experience developing targeted online marketing/communications.
- Web content management system experience strongly preferred, in particular Drupal experience.
- Vendor/freelance content creator relationship management strongly preferred.
- International exposure or experience strongly preferred (ideally East Asia focused).
- Social media management experience preferred.
- SEO experience preferred.
- Experience working within Google Analytics 4 preferred.
- Ability to grasp and understand website tonality.
- Excellent organizational and project management skills with exceptional attention to detail and deadlines.
- Ability to work independently and collaboratively with a marketing team and others.
- Creative idea generator.
- Ability to think outside the box.
- Ability to demonstrate values and promotion of diversity, equity, inclusion, and anti-racism required.

**Education, Licenses and/or Certifications etc**:

- Bachelor's degree in marketing, communications, related field or equivalent work experience

**How to Apply**:
**Equal Opportunity Employment**:

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