Opinions Social Media and Audience Strategy Editor

4 weeks ago

Washington, United States The Washington Post Full time

Job Description

The Washington Post Opinions section is seeking a social media and audience strategy editor to help run its social media accounts and make our columns, editorials, guest opinions, cartoons and more shine on our site and reach new audiences.

As a member of Opinions’ audience strategy team, the editor will collaborate across the section and organization to elevate our opinion journalism, for Washington Post subscribers and new audiences alike. These editors split their time between producing and repurposing content for Post Opinions social media accounts, including X, Facebook, Threads and Instagram. They will also work on daily curation and strategy, including: packaging stories on the

homepage and Opinions section page, in newsletters and for search engines; and projects: working to elevate special Opinions features, making sure they’re fully optimized and pitched to reach as many readers as possible and exploring new ways to make an impact with key targets. The editor will be an ambassador for new tools to execute and elevate our opinion journalism, and should consistently be on the lookout for ways to innovate with our products and presentation.

The editor reports to the Opinions social assignment editor and is part of the broader Opinions Audience Strategy team.
- Motivation
- You are passionate about opinion journalism and its ability to help people understand the news.
- You have an experimental spirit and want to find new ways of connecting audiences to journalism.
- You want to help opinion writers reach new audiences and are comfortable coaching and collaborating with others.
- You like finding ways to make storytelling and arguments accessible to audiences who may not be traditional news consumers.
- You understand the value of presenting audiences with a diversity of viewpoints and are comfortable elevating a wide array of perspectives.
- You like the idea of constantly evolving your strategies to conform to ever-changing trends and new inventions.
- Responsibilities
- Grow audience and engagement with our opinion journalism by programming Post Opinions’ Instagram, X, Threads and Facebook accounts, packaging and elevating the most engaging journalism for each platform’s specific audience
- Help Opinions personalities elevate their work and engage new audiences by training them on social media best practices
- Attract new audiences by experimenting with new platforms, or ones where Opinions does not have a presence
- Ensure readers find and engage with all the Opinions section has to offer by curating the Opinions section across platforms including the homepage, section landing page, recirculation modules, newsletters, push alerts and more
- Help editors and writers make coverage decisions by monitoring daily search and social trends, audience coverage needs and analyzing daily and long-term performance of our journalism.
- Make Opinions ever relevant to our readers and help them form habits around our personalities by advising writers and editors on audience needs.
- Assist with the copy-editing duties of upholding quality and standards, following Post style and guidelines, writing strong headlines and optimizing pieces for digital distribution, including SEO, recirculation, tagging and linking
- This role may include some work on nights, weekends and holidays.
- Qualifications
- 2+ years of journalism experience
- Strong grasp of language and grammar and the ability to conform to style guidelines
- Understanding of the audience needs and industry trends specific to different social media platforms
- Experience writing clear, sharp headlines aimed at online audiences
- Strong organizational skills and attention to detail
- Strong interpersonal skills and comfort in training others
- Preferred: Experience using social management tools such as SocialFlow
- Preferred: Comfort using analytics tools such as Chartbeat, Google Analytics and Facebook/Twitter/Instagram engagement metrics

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:
- Competitive medical, dental and vision coverage- Company-paid pension and 401(k) match- Three weeks of vacation and up to three weeks of paid sick leave- Nine paid holidays and two personal days- 20 weeks paid parental leave for any new parent- Robust mental health resources- Backup care and caregiver concierge services- Gender affirming services- Pet insurance- Free Post digital subscription- Leadership and career development programs
- Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status._

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

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