Marketing and Communications Manager

2 weeks ago

New York, United States Housing Works Full time

Housing Works requires employees working in our Health Services division to be fully vaccinated against COVID-19, unless approved for a legal accommodation. If you need an accommodation for any reason, including related to this job requirement, please contact Human Resources.

Housing Works fights for funding and legislation to ensure that all people living with HIV/AIDS have access to quality housing, healthcare, HIV prevention, and treatment, among other lifesaving services.

**Benefits**:
We have three comprehensive healthcare plans to choose from based on your priorities and budget. Housing Works covers most of the plan; you pay a portion, based on your salary. Staff begins accruing PTO immediately for a total of up to 30 days earned in the first year. We offer employees an educational benefit. This money is available for tuition loan reimbursement, tuition costs, and text books.

Housing Works provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements. Housing Works complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Housing Works also does not request prior salary information during the hiring process. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

**Compensation Range: $70,000 - $90,000 yearly commensurate with experience.**

**Overview**:
This role plays a pivotal role in optimizing the quality and cohesion of a de-centralized marketing model within our organization. The Brand Manager Marketing will work closely with the Senior Director, Brand Strategy to partner on logistics and production for major campaigns and initiatives and will work with great autonomy to manage a portfolio of creative marketing needs for Housing Works Programs. This role involves implementing organization-wide brand guidelines, collaborating with cross-functional teams, project managing and overseeing campaigns and deliverables, and being a trusted resource for leaders across the organization. This position is classified and requires a minimum of 2 days in the office in SOHO. See additional hybrid work details below.

**Responsibilities**:
Primary:

- Oversee the management and implementation of Housing Works corporate brand kit.
- Execute and oversee marketing campaigns and deliverables for Housing Works programs including Community Health Centers (FQHCs), Cannabis Retail, Prevention Services, Harm Reduction, and Advocacy, ensuring alignment with brand guidelines and business goals.
- Manage all copywriting, editing, and design consultation for program-related marketing content to ensure compliance with Brand Guidelines and mission.
- Create and refresh design templates in Canva (or similar) for agency-wide use
- Oversee implementation of P&Ps related to brand kit and owned channels (CRM, social media)
- Work closely with key staff across the organization as well as manage all design-related consultants and service providers to ensure successful project management, budget adherence, and high-quality, on-brand deliverables for programs.
- Leverage current marketing trends and technology in collaboration with cross-functional teams to execute engaging, high-performing omni-channel campaigns.
- Stay current with industry trends and best practices; recommend new tools and strategies.
- Analyze and report on campaign and project performance.

Secondary:

- Occasional graphic design for miscellaneous corporate brand assets (e.g. print advertisements, agency-wide memos)
- Updating and maintaining website content, other digital content, as needed.
- Develop relevant marketing-related training tools/resources for agency staff, as needed (together with training area)

Other functions that may be required with this position include:

- Participate in agency-wide working groups and committees.
- Present to donors, donor groups, and/or corporate volunteers.
- Update and submit all required compliance documents (together with outside counsel) annually.

Minimum Requirements

Education
- BA/BS required (Masters degree preferred)

**Qualifications**:

- 3-5 years of development or other transferable work experience
- Must have strong writing skills with the ability to write adaptively to various formats.
- Superior organizational and project management skills
- Proficient in Microsoft Office Suite and Salesforce
- Acute sense of judgment, tact, and professionalism
- Enthusiasm for Housing Works mission and nonprofit work a must
- Self-starter with ability to work both in teams and individually
- Strong attention to detail, research, and analytical skills
- Ability to work simultaneously on multiple projects and prioritize tasks

The fol

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