Marketing and Communications Manager

1 month ago

Concord, United States Carondelet High School Full time

Job Summary:
Essential Responsibilities:
- Lives the mission of the school, in the CSJ tradition, through a thorough knowledge and understanding of the mission, vision, and values of Carondelet High School- Is an equity-focused, inclusive staff member with the ability to support an environment where a growth mindset is a prominent presence in all aspects of school life- Embraces the school’s culture of philanthropy- Aggregates the **Weekly e-News** and other communications- Collects, cultivates, and reports on student stories, school happenings, and events- Creates regular, engaging social media posts across all platforms- Handles operational web updates (calendar, pages, photos, copy, and other content) for both the **main** and **Athletics** websites and trains internal users- Adept at developing and writing newsletter, social media, and website content and stories- Generates digital forms and trains internal users- Promotes events and provides onsite MarCom support (e.g., photos, social, and videos)- Supports video shoots to create on-brand campaign videos
- Coordinates **school store** promotions and supports supervisor in management of the store

Social Media:
- Creates and manages a social media plan that publishes audience-centric content for relevant social media channels- Generates, edits, publishes, collaborates, and shares engaging on-brand content daily- Performs research on current benchmark trends and audience preferences- Designs and implements social media strategy to align with business goals- Communicates with followers, responds to queries in a timely manner, and monitors community reviews and feedback- Suggests and implements new content and features to develop brand awareness

**Website **Management**:
- Develops and maintains the school website working collaboratively with the MarCom team and other staff to keep content fresh and relevant for all constituents
- Troubleshoots website issues, and reaches out to the vendor’s team as needed

Data Analytics:
- Develops a framework and system for tracking website and social media analytics- In collaboration with the MarCom team, creates effective search engine optimization (SEO) and social media optimization (SMO) annual strategy plans and tracks and reports monthly progress
- Partners with the Director of Strategic MarCom to define campaign KPIs and digital specific measurement approaches that enable measurement of key outcomes

Essential Skills and Qualifications:
- Minimum bachelor's degree in art, communications, design, digital media, journalism, marketing, media technology, or a related field with 3-6 years of relevant position experience (nonprofit and/or education experience a plus)- Strong communication skills including verbal, listening, written, and attention to detail- Success with leveraging digital marketing initiatives to grow audiences and engagement- A motivated, self-starter with a proactive approach who is able to work independently and collaboratively with a team to meet deadlines and deliver on expectations- Ability to build relationships and work in partnership with various stakeholders- Exhibits initiative, responsibility, accountability, and ability to problem solve- Ability to take direction and is receptive to constructive feedback- Facilitates decision-making and approval processes in a timely manner- Strong project management, time management, and organizational skills- This is a full time, year round exempt position with benefits
- This job description is an overview of the scope of responsibilities for this job and is not intended to be an inclusive list of job tasks and expectations

Technical Skill Set and Experience:
- Ability to use content management and collaboration tools like Google Workspace- Fluency on a Mac, Adobe Creative Cloud (especially Photoshop and Lightroom), and Canva-
- Form builder and creator (Jotform or similar platform)- Design tools (Canva) and project management tools (ClickUp or similar platform)- Photography and Videography and sharing tools (**SmugMug**)
- Social media and website platforms (**Facebook**, **Instagram**, **LinkedIn**, **X**, **YouTube**, etc.)

**_
Carondelet High School_**_ is an outstanding, inclusive college-preparatory high school in the East Bay dedicated to excellence in the tradition of the Sisters of St. Joseph of Carondelet. The school’s focus is a woman-centered, comprehensive educational program designed to help young women build confidence and prepare for leadership and service in the 21st century going forth into the world with heart, faith, courage, and excellence._

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