Campaign Manager, Paid Social
2 weeks ago
**Company Description**
Publicis Media UNIT3C is the leading social center of excellence inside of Publicis Groupe. We provide social marketing expertise across a large portfolio of premier and innovative blue-chip clients. As social media continues to explode for brand awareness, engagement, and commerce, UNIT3C provides the point of view, innovative recommendations, and drives results.
**Job Description** Job Description**
The role of the Hybrid Social Media Manager is to flawlessly build, analyze and support paid social campaigns while also supporting audience targeting, investment by platform, and measurement KPIs. The Hybrid Social Media Manager will have a keen understanding of social and leveraging various ad types and objectives to drive results. PLEASE NOTE THIS IS NOT CONTENT CREATION OR ORGANIC POSTING POSITION.
- Primary owner of paid social campaign trafficking, optimization, troubleshooting, and reporting for a portfolio of managed accounts.
- Determine appropriate audience selection, campaign investment by channel, and measurement KPIs.
- Provide consistent optimization of paid social campaigns to exceed client expectations.
- Create, review and monitor advertising campaigns across various paid social media channels including Facebook, TikTok, Pinterest, Snapchat and Reddit.
- Recommend, implement, and report optimization recommendations for performance improvements.
- Assist with managing the client budget tracker and provide actualizations
- Assist with social reporting needs, including developing insights and recommendations for post campaign analysis reports
- Communicate and collaborate with internal teams regarding campaign delivery data pertinent to client and business goals.
- Monitor daily paid social campaign pacing and performance to exceed client KPIs and expectations.
- Brainstorm and implement new ways to improve advertising and engagement on all social platforms, and leverage past learnings to inform strategy and planning.
- Manage internal and external communication during all phases of an active social campaign's lifecycle.
- Attend and speak to most client meetings and vendor meetings on an ongoing basis
- Assist in training and providing direction to entry-level teammates
**Key Actions**:
- Maintain understanding of the social media ad landscape and platforms.
- Leverage pre-established best practices while implementing campaigns and building reports.
**Qualifications** Qualifications**
- Bachelor's degree in Marketing, Advertising, Communications, or equivalent field of study.
- 1+ year of direct social media experience required; experience working in a media planning or buying position at an advertising or media agency preferred.
- Intermediate Excel skills: comfort with pivot tables is a MUST.
- Experience in working with large datasets and performing quantitative analysis.
- Demonstrated critical thinking ability.
- Proven ability to manage multiple projects at a time while paying strict attention to detail.
- Self-starter who is comfortable with being flexible in an ever-changing environment.
- Energetic, driven to succeed, team player
**Preferred Qualifications**
- PC proficiency in Microsoft Office Suite of products including Word, Excel, and Power Point
**Knowledge, Skills, Abilities & Competencies**
- Ability to communicate and interact professionally
- Detail orientated, organized, multi-tasker who can work in a fast-paced advertising environment
- Competency in mathematical concepts
- Ability to work as part of a team and adapt to a fast-paced environment
- Demonstrate proactive ability to help other group members outside of immediate team
- Ability to write clearly and concise
**Additional Information**:
- #LI-Hybrid_
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