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Director, Branded Content
3 months ago
Overview:
**This is a hybrid role based out of Malvern, PA**
The Director, Branded Content & Marketing Operations will lead CubeSmart’s development and implementation of CubeSmart’s branded content, creative assets, and store support programs. They will lead the strategic efforts to position CubeSmart as a best-in-class self-storage provider, ensuring consistent messaging and effective communication of the brand value proposition across all channels. Additionally, the Director, Branded Content & Marketing Operations oversees the development and implementation of CubeSmart’s store support programs, including co-marketing relationships with some of CubeSmart’s strategic business partners (national moving companies, in particular).
**Responsibilities**:
**Essential Job Functions**
**Functional Leadership**
- Develop, implement, and lead strategic efforts to build awareness of the CubeSmart brand; positioning CubeSmart as a best-in-class self-storage provider (40%)_
- Develop and implement concise short
- and long-term brand strategies that are strategically sound, creative, and deliver on the goals of the business.
- Lead development of creative assets and content pieces to ensure asset availability for all areas of the business, including all marketing functions as well as other internal business units
- Manages internal creative team and any creative agency relationships that are hired to develop campaign messaging, copy, and creative, from agency procurement to creative brief development, brand immersion, messaging, copywriting, and creative design.
- Define processes to ensure that CubeSmart’s key messages align with consumer insights and that brand strategy is applied across all marketing channels.
- Understand the nuances of each channel in the marketing mix, ensuring delivery of content that is optimized for the channel and complementary of other channels.
- Represents voice of the customer (VOC) within Marketing Department and across the business
- Drive customer learnings into the organization through quarterly business review content and by ensuring access to CX data across operations teams. Create monthly, quarterly, and ad hoc reports to ensure cross-functional sharing of data. This is done in partnership with the operations customer experience manager and the digital customer experience manager.
- Develops and implements in-store marketing programs and associated materials that empower our teammates in the stores to solicit new business and convert leads (30%)_
- Lead a team responsible for creating and delivering consistent in-store experiences, maintaining brand standards and providing on-going planning, communication and support for various marketing initiatives that support the Company’s store locations - helping connect field teams to the Marketing function. Leveraging their vast experience and knowledge, she/he will help maintain service level agreements for all district managers and divisional leaders to ensure seamless integration and execution. Oversee the processes and systems required to create and Manage the Company’s “marketing mall” and associated vendor relationship, ensuring that necessary marketing materials are available for our teammates in the stores to order as needed, while controlling costs and ensuring efficiency.
- Responsible for evaluating, developing, implementing, and maintaining in-store marketing programs and associated materials that empower field teammates solicit new business and convert leads - ultimately delivering a consistent and optimized self-storage experience.
- Owns and maintains in-store messaging platforms (e.g. collateral, radio advertisements, and signage) and customer advocacy programs (e.g. reputation management, referral programs) and prepares the tools and processes to ensure proper use and presentation.
- Onboarding and Dispositions Website, incl. Local Onboarding
- Develops and implements B2B marketing campaigns for the company’s Third-Party Management program (20%)_
- Works closely with the VP, Third Party Management to devise business development strategy representing marketing capabilities
- Advances and manages the company’s marketing workflow system, through which store teammates submit requests for marketing support - ensuring responsive internal customer service and store support by the Associates, Marketing who are responding to these front-line inquiries
- Leads the development and implementation of trade publication advertisements (by coordinating both internal project teams and external agency relationships)
- Coordinates the design and procurement of trade show booth materials and giveaways
- Program Management and Capacity Planning (10%)_
- Leads quarterly prioritization process for marketing function leveraging capacity and program planning tool of record, Asana.
- Works with the head of marketing and marketing leadership team to leverage Asana to assess and analyze marketing’s production process and oppo
