Social Media Manager-youngla for Her

4 weeks ago

Chatsworth, United States YOUNG LA TRADING CO LLC Full time

Company: YoungLA

Location: Chatsworth, Ca.

Position: Full-time / On-site / Mon-Fri / Hrs. TBD

Reporting to: Co-Presidents - YoungLA for Her

**Introduction**

**Position Summary**

We are seeking a Social Media Manager to oversee YoungLA for Her line's digital presence within the YOUNGLA brand. This role demands a passion for social media, community, data, and fashion. The Social Media Manager for YoungLA for Her will spearhead the brand's digital presence, diving into social trends, managing and optimizing social media channels, creating engaging content, fostering a vibrant online community, and managing Instagram and TikTok calendars. Lead day-to-day channel management, research UGC creators, and drive community engagement during events. This role is for professionals ready to shape the brand's digital narrative and thrive in a dynamic environment.

Success as the Social Media Manager requires playing a pivotal role in the YoungLA for Her line and requires being enthusiastic about blending social media, community, data, and fashion. It’s being the driving force behind YoungLA for Her's digital persona. From crafting compelling content to nurturing connections with our audience, you'll be immersed in every aspect of our online presence. Stay ahead of trends, orchestrate influencer collaborations, and be the voice of our brand during events.

**RESPONSIBILITIES**:

- A strong passion for social media, community engagement building, data analysis, and deep appreciation for fashion.
- Fully immersed in the social landscape, understand algorithm nuances, and best practices for creating engaging and on-brand content.
- Track trends, manage YoungLA for Her Instagram and TikTok social calendars, and optimize overall performance.
- Lead day-to-day channel management from ideation to execution, including content calendar mapping, social brief creation, scheduling, and maintaining an organized social calendar across platforms.
- Research and manage UGC creators on our data platform, innovating new ideas, trends, and marketing strategies.
- Provide real-time and in-person social support and community engagement during brand events, including pop-ups and influencer events.
- Manage all types of athletes/influencers communication with the brand.
- Track all incoming content from influencers and the marketing team, using content strategically across all platforms.
- Plan and schedule all social content, including weekends and holidays, to maintain a social presence and foster community.
- Manage all community questions, comments, and direct messages daily across platforms.
- Collaborate with the Customer Care team, sharing key questions and inquiries from our community to provide feedback and share with upper management as needed.
- Lead ongoing initiatives to gather community feedback on new product development and existing product input.
- Assist with photoshoots and bring new trendy ideas to the marketing team.

**KNOWLEDGE AND SKILL REQUIREMENTS**
- 2+ years of experience in social media community management, preferably in the fashion or lifestyle industry.
- Strong understanding of social media platforms, algorithms, and best practices.
- Excellent written and verbal communication skills.
- Creative thinker with a passion for fashion and social media.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Experience working with influencers and managing brand partnerships is a plus.
- Proficiency in social media management tools and analytics platforms.

**KEY COMPETENCIES REQUIRED**
- Passion for trend forecasting.
- Exceptional organizational and time management skills
- Must be comfortable on camera and filming content.
- Understands Google Suite including Slides, Sheets, etc.
- Experience with Grin or previous social data tracking platforms.
- Eager, can-do positive attitude
- Self-starter—able to execute multiple projects and against tight deadlines.
- Ability to think outside of the box and create unique social and marketing strategies.
- Collaborative, open minded and able to thrive in a fast-paced startup environment.

**EDUCATIONAL REQUIREMENTS**
- Bachelor’s degree preferred or equivalent combination of education and experience.

**Work Location**: This position requires on-site presence in the Los Angeles area and is ideally suited for someone who can easily commute to the San Fernando Valley, preferably residing close to our corporate office in Chatsworth, with the expectation of working five days a week.

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