Brand Manager, Patient Marketing Ingrezza

2 weeks ago

San Diego, United States Neurocrine Bioscience Full time

Who We Are:
At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs, but few options.

What We Do:
Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs, but few options. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine, and neuropsychiatric disorders. The company’s diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington’s disease, endometriosis* and uterine fibroids*, as well as a robust pipeline including multiple compounds in mid
- to late-phase clinical development across our core therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. For more information, visit

, and follow the company on

LinkedIn

,

X (Formerly Twitter)

and

Facebook
- (*_in collaboration with AbbVie_)

About the Role:
Contributes to the strategic direction and execution of INGREZZA patient marketing initiatives, including messaging, creative development, and ambassador programs. Develops and implements product education and promotional activities to communicate to patients and caregivers. Applies consumer insight and market research to identify, develop and execute patient initiatives that advance the brand and drive patient awareness and action. Represents the brand and drives alignment with cross-functional partners: Advocacy, Corporate Communications, Commercial Operations, etc.

_

Your Contributions (include, but are not limited to):

- Contributes to the development of patient strategy utilizing customer and marketplace insights to support patient program management
- Leads development of patient-related activities in support of annual brand planning and budgeting
- Supports market research initiatives in partnership with Commercial Analytics and external agencies as appropriate
- Develops and executes promotional tactics to drive increased brand awareness and adoption, supporting the delivery of core messaging and creative campaign for print, digital, video, and other advertising
- Manages day-to-day activities of core patient marketing agencies and other business partners for projects related to patient education and promotion
- Coordinates with digital marketing team in development and alignment of non-personal promotion and other digital assets
- Leads patient ambassador program: recruitment efforts, event coordination, and content development
- Leads projects through legal, regulatory and medical review process
- Coordinates with Payor & Access team, as well as other stakeholders, to ensure strategic alignment and message consistency for patient-facing promotional materials
- Ensure budget aligns with planned annual spend
- Other duties as assigned

**Requirements**:

- BS/BA degree in marketing or life sciences and 6+ years of related experience, including 5+ years in a patient marketing role for a pharmaceutical, biotech or device company. Direct-to-consumer experience a plus OR
- Master’s degree marketing or life sciences or MBA preferred and 4+ years of experience noted above
- Ability to work independently and take a lead role on assigned projects
- Some experience working on large scale DTC campaigns is a plus
- Highly skilled at building positive working relationships
- Ability to effectively manage multiple projects and vendors, including creative AoR and Media Agency
- Demonstrated proficiency in PowerPoint, Word, Excel, and computer skills
- Anticipates business and industry issues; recommends relevant process, technical, and/or service improvements
- Demonstrates broad expertise or unique knowledge
- Considered an expert within the company and may have an external presence in the area of expertise
- Applies in-depth expertise in the discipline and broad knowledge of other closely related areas to improve the efficiency of the team
- Effectively partners with multiple cross-functional working teams
- Excellent leadership, mentoring skills, and ability to lead lower levels and/or indirect teams
- Excellent listening, verbal and written communication, and presentation skills
- Excellent problem-solving and analytical thinking skills
- Understands big picture and makes decisions based on longer-term impact to division/company
- Ability to meet multiple deadlines across a variety of projects/programs, with a high degree of accuracy and efficiency
- Excellent project management, strong project l

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