Ecommerce Advertising

3 weeks ago

Phoenix, United States ABUS USA Full time

**About Us**:
ABUS Security Tech Germany, founded in 1924 by August Bremicker and his sons in Volmarstein, Germany, has grown from a small family business into a global powerhouse in security technology. ABUS is committed to providing high-quality security products that meet the unique needs of different industries and has expanded its influence worldwide, maintaining a reputation for safety, reliability, and durability.

**Position Overview**:
With a strong presence on Amazon, we are dedicated to delivering exceptional products and customer service. As we continue to grow, we are seeking a proactive Amazon Marketing Specialist who is ready to dive into this role with the goal to evolve into a managerial role, overseeing our entire Amazon account.

As an Amazon Marketing Specialist, you will initially focus on managing and optimizing our pay-per-click advertising campaigns and PDP optimization to maximize ROI. Your role will involve detailed analysis and management of our ad spend, leveraging your understanding of Amazon's advertising platform to drive sales and profitability. Additionally, this role will oversee creating product listings/variations and the marketing aspect of new product launches.

Over time, you will take on increasing responsibilities in operational aspects, including tasks such as inventory management, FBA shipment forecasting, and strategic planning. Your goal will be to grow into the role of Amazon Account Manager, where you will oversee all facets of our Amazon business, while reporting to the Ecommerce Manager.

**Key Functions**:

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search.
- Monitor, analyze, and report on campaign performance, providing insights and recommendations for improvement.
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important marketing metrics.
- Conduct thorough keyword research to identify high-value opportunities and trends within the industry to assist in creating manual PPC campaigns and on-page copy.
- Implement strategies to improve conversion rates and overall campaign effectiveness.
- Creating optimized listings for new products and auditing existing listings to ensure up-to-date content optimization.
- Analyze SKU-level data by tracking product trends, new product performance, and top sellers.

**Qualifications**:

- Proven experience as an Amazon PPC specialist or similar role with demonstrable success in running PPC campaigns across the Amazon platform.
- Strong understanding of Amazon advertising solutions and third-party Amazon SaaS tools.
- Basic level understanding of operational functions associated with running a Seller Central account.
- Strong attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
- Proficiency in MS Excel, PowerPoint, and Word.
- Bachelor’s Degree from a 4-year accredited university

**What We Offer**
- Opportunity to grow into a managerial role with comprehensive operational responsibilities.
- Health Insurance, Dental Insurance, 401(K) plan with 100% matching on up to 4% of salary, Vision Insurance, Paid Time Off, Flexible Spending Account, Health Savings Account & Employee Discount, Life insurance

Pay: $60,133.00 - $70,000.00 per year

**Benefits**:

- 401(k)
- Dental insurance
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance

Experience level:

- 2 years

Schedule:

- 8 hour shift
- Monday to Friday

Supplemental pay types:

- Performance bonus

**Experience**:

- PPC Campaign Management: 2 years (required)
- SaaS: 2 years (required)
- Account management: 1 year (preferred)

Ability to Commute:

- Phoenix, AZ 85085 (required)

Work Location: In person

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