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Principal Marketing Manager, Us Sports Marketing

2 months ago

Culver City, United States Amazon.com Services LLC Full time

10+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
- Experience using data and metrics to drive improvements
- Experience using data and metrics to measure impact and determine improvements
- Experience communicating results to senior leadership
- A proven track record of owning marketing strategies that directly impact business goals.

We're seeking an experienced sports marketing professional to join the US Sports Marketing team on Prime Video. You will be on the team leading Go-To-Market and building 360-degree marketing plans for new and existing live sports properties in our portfolio like Thursday Night Football, NASCAR, National Women’s Soccer League, WNBA, and much more.

You'll partner with cross-functional teams across Amazon (eg. creative, O&O, product, paid media, production, programming) to build and execute integrated marketing plans that help us reach & exceed viewership and other business goals. Additionally, you will help develop, design and launch the first-ever brand identity for Live Sports as our portfolio grows and sports becomes a more integral part of Prime membership for customers. Your work will be highly visible and impactful, ultimately being a key driver in reaching ambitious goals.

Role can be based out of Amazon's Culver City, Seattle, or New York offices.

Key job responsibilities
- Own the go-to-market strategy and lead 360 degree marketing plans for various live sports properties on Prime Video.
- Operate as a GM with an owner's mindset through the lifecycle of the property. You will be responsible for understanding and leveraging the full marketing toolkit we have available to reach viewership and other business goals.
- Develop the first-ever brand identity for Live Sports at Amazon.
- Own the partnership with the paid media team and influence our paid media strategy across all live sports properties.
- Partner with different Amazon creative teams (eg. Sports, Prime Video, Prime, central brand) to develop creative campaigns that inspire customers, engage fans, and drive viewership of our content.
- Build relationships and become a trusted partner with the external leagues/organizations we work with.
- Dive deep into the nuances of marketing performance and viewership to uncover insights and learnings that will improve performance over time.

About the team
Prime Video has a vast selection of live and on demand sports content including Thursday Night Football, WNBA, New York Yankees, National Women’s Soccer League, and more. The Sports Marketing team is charged with creating world-class marketing campaigns to deliver this growing portfolio of live sports content to Amazon customers.

Culver City, CA, USA
- Experience with creating GTM initiatives at scale
- Experience working cross-functionally across marketing, product management, analytics, UX, and research
- Experience in Sports Marketing and a deep of understanding of the shifting live sports, sports media, streaming, and media industries.

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