Social Media Manager/content Creator

2 months ago

Chicago, United States South Loop Loft Full time

Job Overview

This is a freelance position on a monthly, fixed retainer based on deliverables.

**Responsibilities**:

- Develop and implement a comprehensive social media strategy to achieve business objectives and increase brand visibility.
- Manage all social media accounts (e.g., Facebook, Instagram, Pinterest and Tik Tok) and ensure consistent posting schedules and brand messaging.
- Create engaging and visually appealing content, including photos, videos, reels, graphics, and written copy, that aligns with our brand identity and resonates with our audience.
- Monitor social media channels for trends, news, and conversations relevant to our industry, and leverage opportunities for engagement.
- Interact with followers + target clients; and respond to comments, messages, and inquiries in a timely and professional manner.
- Collaborate with cross-functional teams (e.g.,e commerce, sales + our inventory team) ) to align social media efforts with overall business goals and inventory
- Analyze social media performance metrics (e.g., reach, engagement, conversion rates) and provide regular reports to management, with insights and recommendations for improvement.
- Stay up-to-date with industry trends, best practices, and emerging platforms to continually optimize our social media strategy.
- Design and Manage paid social media advertising campaigns, including budget allocation, targeting, and performance tracking.
- Stay informed about changes to social media algorithms and adjust strategies accordingly to maintain optimal reach and engagement.

**Deliverables**:

- Social media content calendar outlining planned posts, themes, and campaigns - planned a month in advance. This position will have a monthly marketing meeting with the Owner for approvals for a large portion of the deliverables. Currently we use LATER. This position requires experience with a Planning Software.
- **High-quality content (photos, videos, graphics, etc.) tailored to each social media platform.**
- Post 7 times a week to our Instagram feed, coordinating with the Ecommerce team for new inventory content.
- **Plan the Instagram grid one month in advance using Planning software, writing captions and submitting for approval.**:

- Post 4+ Reels weekly using trending audio, balancing between story-based and product-based content; reel content should be developed a week in advance.
- **Create + Schedule 4 Instagram Stories a week with edited content to enhance engagement.**:

- Reply to comments promptly to increase engagement following Grid, Reel + Tik Tok posts.Actively engage with a curated monthly list of “Target Clients” as part of a Strategy to grow our following of luxury interior designers; this includes liking and commenting on posts and DM’s.

Create + Implement an AD strategy within the first 4 weeks of the position; we would like to see the first AD go live within a month
- Manage our Link In Bio via Later
- **Repost Instagram content to TikTok and engage with clients on the platform.**
- Manage the TikTok account, focusing on increasing engagement and brand visibility.
- **Refer to the inventory database and collaborate with the Ecommerce team to understand product availability and details.**:

- Utilize professional photography and that resonates with our audience.

Quarterly arranging speciality content utilizing content professionals, including videographers

**Expectations**

**Month 1**

Week One: Onboarding + Lite Implementation - Learning our Programs; creating 1 reel, managing comments + scheduling content we have created for you; One Meeting with Owner to review current strategies + ethos.

Week Two: Onboarding + Moderate Implementation - Plan this weeks full schedule of Instagram grid posts, and 2 reels - ;manage comments

Week Three: Begin planning content in advance; Meeting with Owner to discuss strategy ideas; manage this weeks posting schedule + create full scope of content

Week Four: Have the next 2 weeks of IG content mapped out. Meeting with Owner to Review Content

**Requirements**:

- Proven experience in social media management and content creation. (required)
- Strong understanding of social media platforms, algorithms, and best practices.
- Excellent written and verbal communication skills. (required)
- Creative thinking and ability to generate innovative ideas.
- Analytical mindset with proficiency in social media analytics tools.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong organizational and time management skills.
- Experience with graphic design and video editing tools (required).
- Experience with Google Ads

This is a W4 Contract Position and compensation is on a recurring monthly retainer; not hourly. This position requires the weekly or bi weekly ability to be at our showroom + warehouse for content creation.

Please note: The responsibilities of this position are not compatible with someone who currently has a full time position and is looking

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