Digital Products Specialist

3 weeks ago

New York, United States New York Road Runners Full time

**About NYRR**
- New York Road Runners (NYRR) was founded in 1958 when a small group of passionate runners vowed to bring running to the people, and has grown from a local running club into the world’s premier community running organization. NYRR’s mission is to help and inspire through running, aiming to empower people of all ages and abilities to improve their health and well-being through the power of running and fitness.
- NYRR’s year-round offerings of races, community events, programs, and training resources provide hundreds of thousands of people with the motivation, know-how, and opportunities to start running and keep running for life. NYRR’s premier event, the famed TCS New York City Marathon, attracts the world’s top professional runners and committed amateurs alike, while also raising millions of dollars annually for charity and driving economic impact for New York City. NYRR is equally committed to the runners of tomorrow, passionately providing youth fitness programs that educate and inspire children in underserved communities in New York City, nationwide, and around the world.
- New York Road Runners is an Equal Opportunity Employer
- _

**About the Department**

***

The Runner Products and Services team supports the training, racing and community experience of our runners⁠—through classes, seminars, and customized training programs, and tailored customer service. The Runner Services team is the information source for our runners, serving for a conduit of information and an advocate for NYRR's runner-first philosophy both online and at the NYRR RUNCENTER. Our NYRR RUNCENTER also offers programming and serves as a hub of resources for our runners year-round. NYRR’s Charity Programs include more than 500 Official Charity Partners whose runners raise over $40 million annually. NYRR’s ITO Program operates in 100+ countries, and across six continents, and brings more than 15,000 international runners across the finish line at the TCS NYC Marathon.

**About the Position**

***

As a Digital Products Specialist, you'll lead NYRR's digital communities, including the NYRR, TCS NYC Marathon, and RBC Brooklyn Half Strava Clubs. This role involves crafting engaging content, integrating Strava features, and monitoring metrics to track progress. Collaboration with internal and external stakeholders will be key to align digital products with NYRR's strategy. You'll also contribute to shaping the digital product strategy and roadmap alongside the Digital Products team.

**Job Responsibilities **_(primary and secondary duties)_**:

- Manage, engage with, and grow current and future NYRR digital communities, including the NYRR (258K members), TCS NYC Marathon (26K+) and RBC Brooklyn Half Strava Clubs
- Ideate, create, and share relevant, engaging, and strategic content with each community, leveraging current Strava features (e.g. events, routes) as well as future features
- Partner with internal and external teams to help bring Strava features to NYRR audience (e.g. Strava interactive race routes on NYRR website)
- Monitor and report on key metrics to track digital products and communities progress
- Collaborate with stakeholders throughout the organization to keep digital products in line with NYRR’s wider strategy
- Partner with Digital Products team on digital product strategy and roadmap

**Job Requirements**:
***
- Experience:_
- 3 years of relevant work experience
- Social media; content strategy & creation
- Education & Certifications:_
- _ Bachelor’s Degree Preferred_
- Skills and Attributes:_
- Empathy toward the global running community
- Excellent written and verbal communication skills
- Experience working collaboratively
- Proficient in Microsoft Office Suite (Word, Excel, Power Point, Outlook)
- Exposure to fitness tracking apps (e.g. Strava)
- Passionate about NYRR’s mission and the running space

**Salary**: $30.00/Hour
- NYRR requires all employees to be vaccinated against COVID-19 unless approved for a medical or religious exemption_._

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