Research Specialist

2 months ago

New York, United States Macy’s Full time

**Bring Your Amazing Self to Work**

At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.

**Job Overview**

The Specialist, Consumer Insights, is part the Consumer Insights team. This team serves as a consultative partner with key stakeholders in marketing, merchandising, business development, design, store operations, digital experience, and innovation. They work collaboratively to bring the voice of consumers directly into decision-making processes.

As a Specialist within Consumer Insights, the individual contributor manages quantitative and qualitative research projects. These projects encompass brand and advertising research, merchandise testing, digital shopping behaviors, and strategic initiatives such as customer acquisition, innovation in store formats, and digital transformation for the Macy’s brand, including Macy’s Backstage.

**What You Will Do**
- Lead the development and execution of internal research projects independently.
- Manage activities such as questionnaire development, survey programming, and data processing design for quantitative studies.
- Oversee vendor relationships, including scoping, screening criteria, and discussion guide development for qualitative studies.
- Build and support external vendor relationships for research initiatives.
- Take the lead in analyzing and synthesizing key consumer insights.
- Deliver consumer insights through actionable and concise storytelling.
- Lead presentations of research findings with key stakeholders.
- Develop relationships across various functions within Macy’s, including strategy, merchandising, analytics, customer experience, and user experience.
- Work towards creating cohesive customer insights.
- Proactively design research that has the potential to inspire new ways of thinking about customers.

**Skills You Will Need**
- **Research Project Management**: Independently lead the development and execution of internal research projects, including activities such as questionnaire development, survey programming, and data processing design for quantitative studies.
- **Vendor Relationship Management**: Oversee vendor relationships, encompassing scoping, screening criteria, and discussion guide development for qualitative studies. Build and support external vendor relationships for research initiatives.
- **Consumer Insights Analysis**: Lead the analysis and synthesis of key consumer insights, delivering findings through actionable and concise storytelling. Conduct presentations of research findings with key stakeholders.
- **Stakeholder Relationship Building**: Develop relationships across various functions within Macy’s, including strategy, merchandising, analytics, customer experience, and user experience.
- **Strategic Thinking**: Proactively design research that has the potential to inspire new ways of thinking about customers.
- **Analytical and Writing Skills**:Demonstrate excellent analytical, writing, and communication skills.
- **Quantitative and Qualitative Methodologies**: Execute and analyze various types of quantitative methodologies (e.g., brand tracking, conjoint, segmentation, regression analysis). Manage qualitative research (e.g., focus groups, ethnographies).

**Who You Are**
- Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy’s aspires to achieve every day in every way.
- Ability to read, analyze, and interpret general business publications, professional journals, technical procedures, and governmental regulations; write reports, business correspondence, and manuals; effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
- Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.

**What We Can Offer You**
- An inclusive, challenging, and refreshingly fun work environment
- Competitive pay and benefits rooted in principles of equity
- Health and Wellness Benefits across medical, dental, vision, and additional insurance
- Retirement Savings Plan with 401k match opportunity
- Employee Assistance Program (mental health counseling and legal/financial advice)
- Short-term incentive, annual merit increase, merchandise discounts
- Resources for continuous learning, career growth, and leadership development
- 8 paid holidays
- Paid Time Off (first year prorated depending on start date)
- Tuition reimbursement program
- Guild education benefit funds 100% of tuition, books, and fees i

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