Creative Lead

Overview:
IDEAL INDUSTRIES, INC. has built a reputation for over a century by crafting iconic tools and practical technology required in aerospace, data communications, electrical, wire processing and construction. The global family of IDEAL brands includes IDEAL Electrical, Anderson Power, Enatel, and IVRY Technologies.

A vibrant and dynamic company, IDEAL is best known for our wire connectors, the gold standard for making electrical connections around the world. Nearly every commercial jet is assembled using IDEAL wire strippers and, as part of the critical equipment on NASA missions, our tools even help NASA astronauts fly to the moon. Most important, our products benefit skilled tradespeople, who reach for IDEAL tools every day.

IDEAL is propelled by the concept of Building an IDEAL World. Our family-run business is committed to building ideal relationships with customers, employees, and communities by crafting some of our industry’s most innovative and trusted tools.

**Responsibilities**:
**Responsibilities**:

- Collaborate with teammates, division marketers, and product teams to ensure alignment of creative strategies and content development with business objectives.
- Drive the development of impactful creative concepts and campaigns that resonate with our target audiences, drive engagement, and achieve objectives.
- Manage, protect, and evolve supported brands in the digital space through execution & creation of brand books, logo management and enforcement of brand standards.
- Create polished, on-brand, static and motion assets.
- Develop an on-going pipeline of breakthrough photography and video assets utilizing our in-house studio and partner agencies.
- Partner with the Digital Data Analyst to understand customer insights, market trends, and performance of creative executions.
- Management of 2 direct reports and an in-house content studio.

Qualifications:
**Qualifications**:

- Four-year college degree with 5-7 years post-college experience in graphic design, marketing communications or digital marketing (or the equivalent in experience)
- High proficiency in the Microsoft Office Suite.
- High proficiency in Adobe Photoshop, Illustrator, InDesign, and Premiere Pro.
- Management experience is preferred.

**Knowledge, Skills and Abilities**:

- Self-starter with a passion for creative.
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
- Ability to plan and organize multiple workflows.
- Able to deal with people at all levels.
- Attention to detail and drive for results
- Creative and analytical problem-solving skills.
- Ability to manage multiple projects at the same time in a fast-paced environment.