Brand Manager

2 weeks ago

Bethlehem, United States Just Born, Inc. Full time

Sweeten Just Born’s next 100 years as **Brand Manager**, Everyday Candy. Play a pivotal role in growing our Everyday Candy Portfolio with responsibility for developing and executing the Everyday Candy Portfolio strategy and annual operating plans as well as the career development of direct reports. This is a **hybrid** position based in Bethlehem, Pennsylvania.

**Qualifications for this position are**:

- Bachelor's degree in Business, Marketing, or related field or equivalent related work experience required. MBA desired.
- Minimum of five years’ experience in a consumer products organization; confectionery industry experience a plus.
- Proven track record of successful brand leadership and demonstrated ability to successfully achieve goals and objectives in an entrepreneurial and aggressive growth-oriented company necessary.
- Ability to effectively perform in a matrix organization.
- Excellent communication, presentation, project management, and interpersonal skills.

**Key Responsibilities**:

- ** Strategic Leadership**: Lead a team of cross-functional partners in the development and execution of brand strategies and annual plans into an actionable Go to Market approach. This role is responsible for both short-term and long-term business planning.
- ** P&L Management**: Own Profit and Loss responsibility for portfolio, managing both topline and bottom-line, A&P spending, and market share objectives.
- ** Innovation**: Define the innovation roadmap for our Everyday Candy Portfolio. Lead cross-functional efforts, in close partnership with product development to develop and commercialize initiatives.
- ** Business Analysis**: Leverage data and analytics to inform strategic decisions and responsibility for forecast accuracy of ongoing demand to ensure strong in-market execution.
- ** Consumer Research & Insight**: Build custom quantitative and qualitative research to answer key strategic business questions then convert and develop results into inspiring and actionable insights.
- ** Brand Equity Building**: Partner with Consumer Engagement team and external agencies to develop brand positioning, compelling agency briefs, media strategy, and total brand communications with consideration of a multi-funnel, omni-channel approach. Manage agencies and vendors to execute marketing tactics, evaluate results, and drive continuous optimization.
- ** Sales Partnership**: Collaborate closely with the Sales team to optimize selling strategies and provide support in building holistic account-level growth plans.

**Skills that will make you successful**:

- Hold yourself and others accountable for driving results.
- Collaborate effectively with others to drive outcomes.
- Be a thought leader; exhibit curiosity and reinforce open mindedness through “Yes And” vs. “Can’t Because” approach to input/new ideas.
- Be a catalyst for change. Set the vision for change to unlock growth within your teams and with internal and external partners.
- Ability to consistently bring out the best in others.

**Our Pledge to Diversity, Equity and Inclusion**:
At Just Born Quality Confections, we pledge to create a workplace where associates feel inspired to bring their whole selves to work.

We are committed to acting boldly with integrity, authenticity, and humility to listen, learn and grow. Part of this commitment includes creating an equitable environment for all associates and advocating for those whose voices are historically and chronically marginalized.

Our purpose is to bring sweetness to people’s lives and can only be fully realized by pledging to value all people, all races, all cultures, all religions, all love, all genders and all abilities, because Together We Are Better.

**ARGs (Associate Resource Groups) at Just Born**:
Fresh PEEPS of Bethlehem | HOLA PEEPS | PEEPS of Color | PEEP Our Abilities | PEEPS Pride | Women SOURCE | Veteran PEEPS

**Just Born, Inc.**, founded in 1923, is the eleventh largest confectionery company in the U.S.* We are family-owned, employing over 500 associates and partnering with a wide variety of other leading companies as we pursue our growth plans. Headquartered in Pennsylvania’s Lehigh Valley, we make everyone’s favorite candies, including iconic brands MIKE AND IKE®, HOT TAMALES®, GOLDENBERG’S® PEANUT CHEWS® and the world famous PEEPS®. We invite you to join us as we work to accomplish Our Purpose: Bringing Sweetness to People’s Lives
- Source: Circana - Reflects total candy (seasonal + non-seasonal products), Total U.S. MULO + Convenience, Latest 52 weeks ending 12/31/2023

We are an equal opportunity employer and operate under the principle that everyone can have equal access to employment opportunities based on merit.

**LOCATION**: Bethlehem, PA

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