Social Media Manager
2 weeks ago
**JOB TITLE**: Social Media Manager
**SUPERVISOR**: Director of Marketing & Ecommerce
**TYPE**: Full-Time, Hybrid
**DESCRIPTION**:
- The Social Media Manager is responsible for developing and leading Shoppe Amber Interiors social media strategy across Instagram, Facebook, Pinterest, Youtube, Tiktok, and LinkedIn. They will work closely with the Director of Marketing & Ecommerce, the marketing team, and Digital Content Specialist as well as oversee the Social Media Coordinator to develop engaging content, manage social media accounts, and analyze performance metrics to optimize campaigns and achieve business objectives.
**SOCIAL MEDIA MANAGER
**RESPONSIBILITIES**:
- Develop and manage execution of social strategy across owned channels to effectively support brand initiatives.-
- Manage the content calendar in collaboration with the Marketing Manager to meet company initiatives and sales goals, considering seasonal launches, promotional periods, in-store activations, brand partnerships, editorial content, events, and more.-
- In collaboration with the Social Media Coordinator facilitate and develop robust community engagement, bolstering brand awareness and driving meaningful conversations.-
- Create actionable plans to grow and maintain followers across all platforms.-
- Review and approve all planned posts and content with the Social Media Coordinator and Digital Content Specialist.-
- Manage and review posting schedules for the Social Media Coordinator.-
- Work closely with the Digital Content Specialist to develop and create video content, ensuring content is developed in a timely manner and packaged for delivery.-
- Develop social-first content plans ahead of photo and video shoots.-
- Oversee in-house ambassador program including gifting, content management, analytics, and overall performance of the program.-
- Source and identify opportunities to work with influencers.-
- Embody the brand voice in all copy writing and editing for social.-
- Analyze content and campaigns across all channels to interpret data and trends to inform and shift strategy.-
- Monitor and report on metrics weekly, monthly, and quarterly to hone strategy and inform planning.-
- In collaboration with our agency, manage paid ads reviewing analytics and budget. Create new ad collateral and monitor KPIs.-
- Create graphics as needed for campaigns.-
- Attend Photoshoots both on location and in store, as well as events, capturing content for use on our channels.-
- Work cross functionally with Ecommerce, Brand Partnerships, Editorial, and Social Media for Amber Interior Design and All Sorts Of to execute cross-departmental initiatives as it pertains to social media efforts.-
- Monitor and track emerging trends in the social space and incorporate fresh, new ideas into planning.**SOCIAL MEDIA MANAGER **PREFERRED SKILLS**:
- 4+ years experience in the social media sphere with expert knowledge of Instagram, TikTok, Pinterest, YouTube, Facebook, and LinkedIn.-
- Previous experience managing direct reports.-
- Excellent writing, editing, and proofreading skills, with meticulous attention to detail and the ability to adapt writing styles to suit our brand's voice and tone.-
- Content creation experience such as video creation and editing, photo editing, etc-
- Extremely organized with the ability to manage multiple projects at a fast moving pace.-
- Proficiency in using social media management tools and analytics platforms such as Planoly and GA4.-
- Experience with InDesign, Photoshop, experience in Premiere Pro desired/a plus.-
- Excellent verbal communication skills.-
- Self starter with creative thinking and an eye for design.-
- Positive attitude with a high tolerance for change.-
- Knowledge of SEO and content optimization.***SOCIAL MEDIA MANAGER** BENEFITS**:
- Medical and ancillary coverage- PPO & HMO Medical Options Available- 401K with company match (After 1 year of employment)-
- PTO, Sick Time, Wellness Time, and Paid Volunteer Time-
- Paid Holidays Off-
- Paid Maternity/Paternity Leave-
- 40% off at Shoppe Amber Interiors (online & retail)-
- Company events (Warehouse Sales, Holiday Party)-
- Voluntary employee benefits
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