Marketing SEO Analyst

We are looking to hire a Marketing SEO Analyst who will be responsible for developing and implementing SEO strategies that drive organic traffic. As a successful hire, you will be responsible for conducting technical and keyword SEO audits to identify gaps and optimization opportunities. We are looking for a team player who is a driven and highly motivated, communicative SEO expert with high attention to detail, strong business sense, and the ability to prioritize multiple projects and deadlines.
- Conduct in-depth technical SEO site and website architecture audits to improve website performance.
- Track and monitor SEO keyword research, opportunities and build competitive analysis reports
- Manage and audit XML sitemaps
- Monitor backlink analysis reports and spearhead outreach opportunities
- Manage SEO campaigns including writing meta content, creating SEO-friendly content, creating target keyword lists, improving site URL structure, improving link architecture, etc.
- Build and manage complex performance dashboards to report on KPIs. Propose improvements/alternative approaches to stakeholders.
- Leverage SEO best practices to develop traffic-driving content
- Optimize copy and landing pages for search engine marketing
- Develop and implement link building strategy
- Bachelor’s degree or master’s degree in marketing, business administration, or relevant fields
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Advance experience in SEO tools, such as Screaming Frog, Botify, DeepCrawl, SEMrush, Ahrefs, Google Search Console, Google Trends, STAT, Google Analytics, Alteryx, Tableau
- 3+ years of experience in E-Commerce Digital analytics role using the Google Analytics, Google Cloud, Tableau platforms
- Strong Excel and data visualization skills
- Knowledge of ranking factors and search engine algorithms
- Ability to write engaging copy in various delivery formats, with a clear understanding of the e-commerce market landscape
- Solid understanding of website design & development
- Ability to quickly adapt to change, with a strong sense of prioritization and urgency

supervisorrole : N/A

Mental Functions: Decisions have major implications on the management and operations of an area within a department. Job may contribute to important strategy, operational, and business decisions that affect the department. This position establishes procedures for attaining specific goals and objectives in a broad area of work. Only the results of work done are typically reviewed.

Physical Functions: Sitting required 90% of the time. Walking and standing required 5% of the time respectively.

Work Environment : Office cubicle environment with mínimal exposure to the environment or health hazards
Equipment Used : No heavy lifting required. Constant working on a computer.
Language Skills : Must be able to communicate, read and write in English
Travel Requirements : None