Director, Content Engine Lead

3 weeks ago

New York, United States Pfizer Full time

Why Patients Need You

Through the power of our seven portfolios, we have an unparalleled opportunity to learn faster, act quicker, and be bolder. Whether you are responsible for leading commercial strategies or supporting the development and implementation, your role can transform the way we launch our products to get them into the hands of our patients faster and with more impact.

What You Will Achieve

The Director, Content Engine Lead, is a new role within the Chief Marketing Office that reports up through the newly established Earned and Partnerships function.

You will join this team and help to establish the content and opportunistic strategy (based on insights / analytics) for our commercial portfolio and our CMO executive content.

You will build and manage a team that drives this content strategy across our portfolio of commercial products.

You will assess and advise on optimizing content/social channels integrated with our commercial platforms where there are gaps; manage KPIs for content channels and continuously adapt based on audience and business needs.

You will create agile process for brands / commercial organization to respond to opportunistic moments with content that fits into culture.

You will help to evolve and maintain a rapid response and proactive content engine - aligned to priorities and therapeutic areas.

You will need to work cross-functionally to create commercial / marketing content across a matrix environment (corporate affairs, cross-CMO organization, brand teams).

How You Will Achieve It- Work with brand marketers to produce optimized social & digital creative that employs & understands platform best practices and nuances- Oversee continuous improvement of all brand social platforms & creative, to ensure they meet audience needs and business objectives- Partner with marketers and communications teams on editorial planning designing, creating, editing and publishing of relevant content based on commercial objectives and cultural contexts- In partnership with SEO lead, develop, implement ongoing optimization of SEO strategy for content- Capture of analytics in partnership with social listening and reporting lead to evaluate ongoing performance of content- Responsibility for creating content and driving visibility for CMO executive and leaders- The individual will be responsible for developing and executing strategies to accelerate and simplify how we bring digital content externally; working to create new processes that enables faster, agile review processes-
- This colleague has the ability to leverage cutting-edge tools to create dynamic and personalized content across our owned platforms

**Qualifications**:
Must-Have- Bachelor's degree- 10+ years of experience either in-house or at the agency setting- Strong understanding of social media platforms- Strong examples of past work executing content strategies and campaigns- Strong project management skills- Growth mindset and ability to build something new in a white space- Excellent written skills for digital properties- Strong understanding of the legal and compliance regulations in the healthcare marketing space- Experience working with hybrid and central/decentralized content teams- Experience working in regulated industries or able to think strategically about prioritization and scale in this environment- Experience defining content-related KPIs and measurement strategies- Experience managing decoupled content environments in a way to minimize overlap and inconsistencies of brand voice when multiple environments inadvertently compete with each other across search and social- Compelling communication skills- Aptitude for convincing others (internally and externally) of the value of their ideas- Exceptional interpersonal skills and mastery of working in a matrix environment- Must be able to both drive strategy and execute with speed and high quality- Role model forthe PFE Values (Courage, Excellence, Equity and Joy)- Executive presence and ability to interact and influence effectively with all levels of the organization

Nice-to-Have- Master's degree

Additional Job Information:
Last Date to Apply: May 22, 2024

Any Pfizer US Location
- The annual base salary for this position in Tampa, FL ranges from $145,400.00 to $242,400.00.

Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the

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