Digital Media Buyer

**About Us**

Darwill is a third-generation, family-owned performance-based marketing powerhouse based in the western suburbs of Chicago, IL. Since 1951, we’ve been impressing clients of all sizes and industries with our proven direct marketing solutions.

What’s our secret sauce? We're not just a one-solution marketing company; we're a full-service, dedicated partner From omnichannel strategies to eye-opening data insights, response-inducing creative, seamless production, and sophisticated reporting tools - we've got it all

**Our Mission**: To empower national and local businesses through performance-based marketing by executing complex location-based data-driven campaigns, leading to increased sales, sustainability, and an improved return on investment.

At Darwill, we don't just build marketing campaigns; we create a culture of success and positivity We value respect, collaboration, empowerment, and giving back to the community. We're a team of spirited individuals working together to redefine client success.

**Responsibilities/Essential Functions**:

- ** and Execute Social Media Magic**:You'll be the architect behind our paid social media strategies, designing captivating campaigns that resonate across digital landscapes from social media, search, display, and more.
- ** Each Step of the Campaigns**:Take charge of digital advertising campaigns from start to finish. Oversee each step of execution including tracking creative performance, optimization, and daily updates to improve performance.
- ** Local Campaigns**:Be the captain of our local campaigns. Manage them with finesse by optimizing budgets, lead volume, and quality targets.
- ** into Data**:Decipher data, analyze campaign performance metrics and make data-driven recommendations. Guide us in optimizing and improving campaigns while identifying any new opportunities.
- ** with Internal Teams**:Join forces with our creative team, marketing managers, and account managers to ensure every aspect of the campaign is finely tuned for maximum execution.
- ** Compliance and Best Practices**:Ensure campaigns sail smoothly within advertising regulations and industry standards.
- ** and Test**:Embark down new trails with A/B testing and experimentation. Unlock insights that will help drive continuous refinement of targeting strategies, creativity, and messaging to improve campaign performance.
- ** Perfectionist**: Master the art of pixel placement, conversion tags, and other tracking mechanisms across digital realms. Ensuring every pixel is in its place to capture accurate data to measure each campaign.
- ** Assurance Master**:Put on your QA hat and conduct rigorous testing to verify the functionality and accuracy of tracking pixels and tags. Ensure pixels and tags work prior to campaign launch and throughout the campaign lifecycle.
- ** Documentation**:Chronicle your digital adventures with meticulous documentation of tracking implementations, testing procedures, and troubleshooting workflows. This documentation will guide our best practices and standards across the organization.

**Qualifications**:

- degree in Marketing or similar field
- years of experience in media buying
- PPC/SEM experience
- paid social experience
- ability to drive results and achieve key performance indicators (KPIs) such as return on ad spend (ROAS), cost per acquisition (CPA), and conversion rates
- in the Healthcare, Home Services, or Automotive industries is a plus
- of SEO principles and practices and their benefits for integrated marketing strategies
- of ranking factors and search engine algorithms
- to analyze data from search engines, analytics, and internal data, and make actionable decisions and recommendations
- and willingness to learn in a constantly evolving digital marketing landscape
- copywriting experience
- of UTM parameters
- with GA4