Digital Engagement Manager

2 weeks ago

Silver Spring, United States HIAS Inc Full time

***:
HIAS seeks an experienced Digital Engagement Manager to work with the Digital Engagement team in the Communications department to support, manage and drive the growth of our digital fundraising and supporter engagement efforts.

**ESSENTIAL FUNCTIONS**:

- Works closely with the Senior Director, Digital Engagement to develop and manage multi-channel digital campaigns that help HIAS achieve its advocacy, fundraising, engagement and acquisition goals.
- Manages and implements HIAS’ Google Grant strategy.
- Works with outside consultants on paid and earned acquisition strategies, including online advertising on social media, search marketing, list chaperones, list appends or other strategies as needed.
- Collaborates with the Social Media Manager and others to ensure successful promotion and engagement of campaigns, events, etc.
- Manages the development of graphics and other digital collateral, working with internal resources and outside vendors as necessary.
- Works with the Development Operations team to ensure clean data syncing and troubleshoot potential issues in the eCRM.
- Establishes processes and standards for the Digital Engagement efforts for both internal and external stakeholders.
- Participates in ongoing development of HIAS’ communications strategy and training of staff in communications best practices.
- Performs other duties as assigned.

**QUALIFICATIONS & REQUIREMENTS**:

- Undergraduate degree, preferably in a relevant field.
- 4-6 years of professional experience in digital fundraising and/or advocacy, especially managing paid advertising strategies.
- Strong awareness of digital marketing, fundraising and advocacy best practices, as well as industry trends.
- Excellent writing, copy-editing and interpersonal communications skills.
- Knowledge of eCRMs (Engaging Networks, EveryAction, Luminate Online, etc.).
- Experience with digital marketing technology platforms, such as Google Analytics, Google AdWords and Google Data Studio.
- Web content management system experience (WordPress or similar) and knowledge of SEO best practices preferred.
- Knowledge of refugee and/or asylum issues preferred.
- Experience working or volunteering with a Jewish organization preferred.
- Ability to collaborate and work independently in a fast-moving environment.
- Excellent interpersonal, organizational and project management skills; detail-oriented; ability to set goals, maintain calendar, measure impact and ensure program implementation is consistently on budget.
- Ability to multi-task and problem-solve diverse issues.
- Ability to demonstrate cultural sensitivity and communicate effectively across different cultures.
- Travel, to include travel to insecure operating environments, may be required.

**EXTERNAL REPRESENTATION**:
All employees are expected to represent the organization in alignment with HIAS' mission, vision and values. Some employees of HIAS are expected to speak externally on behalf of the organization with clients, donors, affiliates, partners, etc. as part of their work-related responsibilities. Applicants for these roles acknowledge and accept the inherent risk associated with external representation of HIAS.

**HIRING PROCESS**:
Step 2: Phone screen with a HIAS recruiter.

Step 3: Video interview with the hiring manager.

Step 4: Video interview with a panel of HIAS employees.

Step 5: Online reference check with SkillSurvey.

Step 6: Offer and background check with Shield Screening or ESR.

Step 7: Start your professional journey with HIAS

**ABOUT US**:
Over one hundred years ago, the Jewish community founded HIAS (originally the Hebrew Immigrant Aid Society) in New York City, the immigrant gateway to America. Supporting Jews fleeing persecution and poverty in Eastern Europe, our founders were guided by the traditions, texts and history of the Jewish people—a history of oppression, displacement and diaspora. HIAS has since helped generations of Jews facing violence because of who they were, and HIAS remains committed to helping Jewish refugees anywhere in the world. Today, our clients at HIAS come from diverse faiths, ethnicities and backgrounds, as do our staff. We bring our experience, history and values to our work across five continents, ensuring that refugees today receive the vital services and opportunities they need to thrive.

HIAS is a learning community, committed to diversity and inclusion. We do our work with integrity, accountability, transparency and a commitment to the highest ethical standards. We seek employees from diverse backgrounds and life experiences to join our teams located in the United States and across the globe. People who identify as BIPOC, people with disabilities, people from the LGBTQ+ community and people with lived experiences of forced displacement or immigration are all encouraged to apply. We are committed to building a diverse workforce that reflects our vision, mission and values.

**VISION**:
HIAS stands for a world in which refu

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