Digital Marketing Coordinator

3 weeks ago


Wilmington, United States Nemours Full time

Nemours is seeking a Digital Marketing Coordinator to join our Nemours Children's Health team in Wilmington, DE.

Essential Functions:

- Manage online directory listings and ensure accuracy of information displayed.
- Conduct thorough keyword research and competitive analysis to identify opportunities for page optimization and improved search visibility.
- Partner with design and web development teams to make web pages more search engine friendly with respect to page titles, H1-H6 tags, alt text, internal linking, etc.
- Stay updated with the latest SEO trends, algorithm updates, and best practices to guide strategy adjustments.
- Assist with pulling campaign performance data and format into reports accurately and in a timely manner.
- Assist with developing and launching new campaigns in addition to maintaining existing campaigns.

**Requirements**:

- Very strong attention to detail & ability to manage multiple priorities effectively.
- Knowledgeable on search engine optimization at both a national and local level
- Familiarity with pay-per-click advertising strategies and KPIs
- Intermediate to advanced skills in Microsoft Excel and PowerPoint.
- Bachelor's degree in marketing, business administration or related field
- One year of experience in digital marketing preferred



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