Smb Growth Leader

2 weeks ago

San Jose, United States TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

We are looking for entrepreneurial spirits to join our team. You will have a chance to shape monetization efforts, from the ground up for TikTok. In this role, you will partner with cross-functional leaders to assess performance and plan for the future.

What We Do
SMB Growth enables small businesses' success at scale. We introduce relevant TikTok ads products and best practices to customers, continuously improve product market, and provide data-validated guidance through Ads Growth system.
- Maintain and evolve the team vision and drive plans and deliverables for 2024 and beyond. Deliver ongoing objectives and KPIs that drive the success for SMB team.
- Own the strategy of advertiser-facing channels that drive adoption and engagement of TikTok's global SMB ads products
- Build out lifecycle-based growth strategies at scale from advertisers' activation to resurrection, from goal-setting to infrastructure & process development, to fostering cross-functional relationships with product, sales, and marketing teams.
- Bring a deep understanding of growth & optimization best practices such as A/B testing to work closely with the data science team to conduct experiments, evaluate results, and build new features to improve the conversion funnel.
- Collaborate with product teams to develop internal marketing tools to optimize the metrics of internal content creation and distribution. Tools include but are not limited to audience segmentation, AIGC, and campaign personalization.
- Using empathy, campaign data, and market research to continuously drive innovation and experiment with new marketing channels, tools, and creatives.

**Qualifications**:
**Minimum Qualifications**:

- BA or BS degree
- 5+ years experience in the internet industry
- 5+ years of people management experience.
- Deep understanding of growth & optimization, best practices such as A/B testing.
- Experience in B2B & SMB marketing, video marketing and vertical audience marketing.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Job Information
The base salary range for this position in the selected city is $239000 - $616000 annually.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

**Our time off and leave plans are**: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

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