Director, Us Hcp Immunology Marketing
3 weeks ago
**Company Description**
**_
At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.
Our mission and culture at Sobi North America get us excited to come to work every day, but here are a few more reasons to join our team:
- Competitive compensation for your work
- Generous time off policy
- Summer Fridays
- Opportunity to broaden your horizons by attending popular conferences
- Emphasis on work/life balance
- Collaborative and team-oriented environment
- Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments
**Key Responsibilities**
Including, but not limited to the following:
Pre-launch:
- Lead and develop the overall U.S. HCP disease state strategy and campaign for chronic refractory gout, including market research, competitive analysis, and key stakeholder insights
- Develop the initial U.S. HCP brand promotion strategy, including core messages, concepts, promotional campaigns and tactical plans for the product, in close collaboration with cross-functional partners, that are aligned with the overall disease state strategy and Sobi values
- Develop and execute pre-launch professional education initiatives and market shaping, including unmet need awareness, speaker training, and KOL engagement, to build awareness and excitement for the upcoming launch of the new product
- Conduct market research to understand the unmet needs of HCPs in the chronic refractory gout space, and use insights to inform the plan
- Execute commercial advisory board meetings to support disease and market insights to inform launch plan
- Partner and align with cross-functional and global partners to establish launch readiness milestones and timelines, ensuring all aspects of the launch plan within your purview are executed on time and within budget
Post-launch:
- Lead development, creation and implementation of branded omni-channel HCP promotional initiatives
- Identify and address drivers and obstacles to brand adoption among target HCPs to inform brand strategy and franchise planning
- Develop, refine and evolve core disease and promotional campaigns for HCPs that correspond to brand needs and market insights
- Collaborate with field teams to identify best practices and uncover needs/trends and build relationships to improve consistency of brand strategy execution
- Partner with analytics and market research to distill insights, validate business opportunities, optimize marketing mix, and monitor return on investment (ROI) of marketing programs
- Think holistically about the business and closely monitor performance against key metrics, taking accountability for driving success of initiatives over the long-term in a competitive market
- Lead all national congress participation, including contracting, booth design, and internal coordination
- Manage Speaker Bureau, including speaker training and materials development
Additional:
- Support development of key meetings, such as Launch and National Sales Meetings
- Cultivate strong relationships and drive collaboration with all cross functional partners including sales, global commerical, regulatory, legal, analytics, market research, competitive intelligence, operations, patient advocacy, patient services, field reimbursement, medical affairs, and market access
- Manage vendors and the HCP marketing budget
- Partner with the broader immunology marketing team to drive the immunology portolfio strategy
**Qualifications**
- Bachelor’s Degree in relevant field; preferably in business, marketing or the sciences
- 10+ years of relevant pharmaceutical/biotech industry experience, including 5+years in marketing roles of increasing scope
- Prior launch experience, including leading core HCP marketing strategy and execution for launch
- Demonstrated experience establishing cross-functional project objectives and tactics
- Ability to navigate and be successful in a fast-paced, results-driven environment, managing through ambiguity
- Self-starter who functions well both independently or within a team. Demonstrated ability to lead without authority
- Strong project, vendor, and agency management track record, including resource allocation and fiscal management
- Experience in managing complex projects through Legal, Medical and Regulatory Approval
- Strong communication and interpersonal skills with the ability to influence across functions and levels
- Ability to influence without authority in a matrixed environment
- Experience working in rheumatology and/or a buy and bill access environment
Preferred Qualifications (not required):
- MBA in relevant field
- Experience Patient Marketing, Digital Marketing, Market Access, or Insights roles
- Rare disease experience
The base salary pay range for this role is
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