Digital Marketing Specialist

2 weeks ago

Valencia, United States Logix Federal Credit Union Full time

Overview:
**Responsibilities**:

- Builds and refines automated communications based on member purchase patterns, behaviors, or other attributes.
- Coordinates and executes secure data uploads and downloads, as well as data exchanges with vendors and internal partners to ensure accurate targeting lists.
- Establishes revenue tracking, monitors the effectiveness of assigned programs, and reports results quarterly.
- Conducts systematic tests to increase the effectiveness of communications.
- Leads quality assurance process; ensures that all digital communications are properly targeted and relevant to the recipient group.
- Together with management, plans and implements targeted electronic delivery campaigns to members based on company needs.
- Ensures links, rates and information within electronic member delivery campaigns are current and meet compliance requirements.
- Ensures that assigned projects are being managed for budget, timeliness, accuracy, and quality.
- Monitors regulations affecting online marketing. Ensures LFCU’s privacy policy and member service standards are followed on all electronic direct delivery communications.
- Produces web pages, buttons, graphics, banners, and other digital content as necessary.

Qualifications:
**Education**
- Min/Preferred
- Education Level 4 Year / bachelor’s degree
- Description
- Degree in Marketing or related discipline, or equivalent combination of work experience. training, certifications with 5 or more years of relevant work experience.

**Experience**
- Minimum Years of Experience -3
- Preferred Years of Experience -5
- Minimum of three years of relevant work experience in campaign automation or personalization.

**Knowledge, Skills & Ability**
- A demonstrated digital marketing proficiency including experience in creating web and online promotions and tracking and evaluating results of the promotions.
- Ability to present examples of web page design, graphics, and navigation buttons.
- An understanding of consumer behavior, member segmentation, and the financial industry.
- Ability to track, monitor, evaluate website trends and statistics and make recommendations.
- Strong proficiency with a marketing automation tool such as Hubspot, Marketo or Pardot.
- Proficiency in CMS and HTML considered a plus.

Corporate Values:

- Practice open **C**ommunication** with all levels;
- Be **A**ccountable **by taking ownership of customer issues and responsibility for one’s actions;
- Foster **T**eamwork **by cooperating and collaborating with other employees;
- Seek ways to make the workplace **F**un **for oneself & others;
- Conduct oneself with **I**ntegrity **by being honest, trustworthy and ethical in all work activities and interactions;
- Work with a **S**ervice Orientation** by having a genuine concern for the needs of one’s customers and by being friendly, professional and following through on commitments; and
- Demonstrate **H**umility **in all interactions and remember to leave one’s ego at the door when one arrives to work.

Disclaimer:

- Logix Federal Credit Union is an equal opportunity employer that does not discriminate in employment opportunities or practices on the basis of race, religion, color, sex, sexual orientation, gender identity, national origin, protected veteran or disability status, or any other status protected by law._

Pay Range: USD $81,069.60 - USD $121,604.40 /Yr.

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