Global Product Marketing Manager
2 weeks ago
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
The Global Brand & Video Solutions Team at TikTok is dedicated to empowering businesses worldwide to achieve their branding goals with flexibility, efficiency, and creativity. We aim to seamlessly integrate TikTok's captivating user experiences into compelling branding experiences, placing video at the heart of our platform's success.
**Role Overview**:
As the Product Marketing Manager for Sponsorships on the Global Brand & Video Solutions team, you will play a pivotal role in shaping the global go-to-market strategy and product roadmap for TikTok's premium sponsorship products. From tentpole events like the Olympics to co-sold premium programs, you'll orchestrate initiatives that resonate with audiences while driving brand success on TikTok.
**Responsibilities**:
**Strategic Planning**: Collaborate with cross-functional stakeholders including sales, product management, partnerships, and regional go-to-market teams to identify key gaps and develop strategic directions for our sponsorship product and packaged offerings. You will drive the development of both inbound and outbound product marketing activities.
**Market Understanding**: Utilize your expertise and market knowledge in premium video and sponsorships products tailored for brand advertisers to craft short and long-term strategies. Analyze market trends and the competitive landscape to influence advertisers, agencies, and cross-functional partners positively.
**Go-to-Market Strategy**: Define clear go-to-market strategies for TikTok's suite global sponsorship programs, ensuring effective communication of value propositions to the market. Partner closely with the sales team to understand market needs and inform product development direction.
**Cross-Functional Collaboration**: Work closely with Partnerships, Product, Sales, and Marketing leadership to set long-term objectives and develop go-to-market strategies. Collaborate with cross-functional teams to execute regional strategies, programs, and initiatives effectively.
**Product Expertise**: Develop a deep understanding of TikTok's video advertising products, content partnerships, advertising systems, operational processes, and measurement products. Leverage these insights to achieve customer goals and enhance product offerings.
**Qualifications**:
**Minimum Qualifications**:
BA/BS degree or above.
4+ years of product marketing or product management experience with premium video ads or custom programs
3+ years of experience in the digital advertising industry, preferably at a platform or media company
**Preferred Qualifications**:
Strong knowledge of brand advertising objectives and experience in developing compelling solutions across industries.
Proficiency in product, sales, and marketing processes, from alpha testing to full launch.
Ability to craft compelling multi-product narratives and simplify marketing messaging for global and vertical audiences.
Strategic mindset with the capacity to drive large, complex go-to-market initiatives and challenge conventional thinking.
Commercial acumen with experience building business cases using market research and analysis.
Excellent communication, organizational, and analytical skills.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
LI-Onsite
Job Information
The base salary range for this position in the selected city is $148800 - $232644 annually.
Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and
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