Digital Marketing Specialist

4 weeks ago


Northridge, United States Kitchen Concepts Full time

Primary

**Responsibilities**:

- Develop ad campaigns for Facebook/Instagram and YouTube, including audience demographics and targeting. Check ongoing campaigns routinely and make adjustments to copy, assets, and targeting to optimize performance
- Analyze data and conduct AB testing across ads and landing pages, and reporting campaign performance on a weekly basis
- Spearhead influencer campaigns to drive awareness, traffic and sales.
- Identify new opportunities and provide strategic recommendations to drive growth within digital acquisition channels
- Monitoring the success of campaigns using various reporting tools such a Google Analytics and Shopify Reporting
- Improving organic SEO by creating blog content

Qualifications:

- 2+ years of Paid Social experience within the ecommerce space.
- Track record of crafting, planning, and executing customer acquisition campaigns
- Deep knowledge of Facebook’s advertising algorithm, audience segments, bidding strategies, scaling techniques, and advertising creative standards
- Track record of efficient conversion based campaigns
- Experience managing creative and execution of ads
- Experience managing budgets, setting & tracking KPIs.

**Requirements**:

- 4 year College degree
- Responsible, professional, strategic thinker, extremely organized and detail oriented, and very responsive
- Passion for marketing, advertising, and data analysis
- Strong research abilities with excellent analytical skills
- Graphic design and video editing skills a plus but not necessary
- Self-starter with excellent time management skills
- The availability to work onsite in Northridge, 40 hours per week from 8:30 am to 5 pm

Pay: $48,000.00 - $53,000.00 per year

**Benefits**:

- Paid time off

Schedule:

- 8 hour shift
- Monday to Friday

**Education**:

- Bachelor's (preferred)

**Experience**:

- Facebook Ads Manager: 2 years (preferred)

Work Location: In person


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