Communications Specialist

3 weeks ago


San Diego, United States General Atomics and Affiliated Companies Full time

General Atomics (GA), and its affiliated companies, is one of the world’s leading resources for high-technology systems development ranging from the nuclear fuel cycle to remotely piloted aircraft, airborne sensors, and advanced electric, electronic, wireless and laser technologies.

**DUTIES AND RESPONSIBILITIES**:

- Create targeted social media and traditional advertisements to reach our desired audience and achieve campaign objectives.
- Develop and execute integrated social media plans for annual job recruitment campaigns, short-term challenges, and strategic sourcing initiatives.
- Stay updated on industry trends, competitor activities, and emerging social media platforms.
- Provide strategic recommendations based on social media research to improve campaign effectiveness and engagement.
- Develop thought leadership content specific to our industry and target audience to position our brand as a leader in the field.
- Promote and maintain employer brand across various social media channels to attract top talent.
- Create compelling social media content, including copywriting and editing.
- Work closely with creative managers and artists and collaborate with internal teams to develop content ideas aligned with company goals and objectives.
- Plan and organize creative media production efforts for social media channels and company websites.
- Coordinate with external vendors and internal stakeholders to ensure timely delivery of high-quality content.
- Develop and maintain a monthly social media calendar outlining content themes, promotions, and campaigns.
- Ensure content is scheduled and published according to the calendar timeline.
- Monitor social media channels for comments, messages, and mentions, and respond promptly and appropriately.
- Conduct monthly and annual reviews of social media campaign effectiveness, using analytics tools, and identify areas for improvement.
- Provide insights and recommendations based on performance metrics to optimize future campaigns.
- Responsible for observing all laws, regulations and other applicable obligations wherever and whenever business is conducted on behalf of the Company. Expected to work in a safe manner in accordance with established operating procedures and practices.
- Other duties as assigned or required.

We recognize and appreciate the value and contributions of individuals with diverse backgrounds and experiences and welcome all qualified individuals to apply.

44483

**Job Qualifications**:

- Typically requires a Bachelors degree in marketing, communications, or a related discipline and ten or more years of progressive professional experience in the marketing or communications field.
- Equivalent experience may be substituted in lieu of education.
- Demonstrate extensive knowledge of marketing and communication principles and concepts as well as a detailed and thorough understanding of marketing and communication practices,
- techniques, and standards.
- Must be customer focused and possess:

- the ability to develop solutions to a variety of unusual and complex problems;
- excellent verbal and written communication and presentation skills to accurately convey information to a variety of audiences;
- excellent interpersonal skills to influence and guide employees, senior managers and external parties; and
- excellent computer skills.
- Ability to work independently or in a team environment is essential as is the ability to work extended hours and travel as required.

**Salary**:$89,180 - $155,825**Travel Percentage Required** 0 - 25**Relocation Assistance Provided** Not Provided **US Citizenship Required?** No**Clearance Required?** No **Clearance Level**null **Workstyle**Hybrid



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