Vice President of Sales
3 weeks ago
Vice President of Sales & Marketing
The Ridge Senior Living is a premier provider of senior living communities in the Denver and Salt Lake City areas dedicated to enriching the lives of our residents through exceptional care, amenities, and personalized services. With a commitment to service and compassion, we create vibrant communities where seniors can thrive and enjoy a fulfilling lifestyle.
As the Vice President of Sales and Marketing, you will play a critical role in shaping and executing our sales strategies to drive revenue growth, occupancy and brand recognition. You will work in tandem with our on-staff marketing professional and community sales teams, driving innovation and excellence in all aspects of our sales and marketing efforts.
Key Responsibilities:
- Develop and implement strategic sales and marketing plans to achieve revenue goals and occupancy targets across our portfolio of senior living communities.
- Mentor high-performing sales teams, providing guidance, support and professional development opportunities.
- Alongside the Vice President of Corporate Communications, drive the development of targeted marketing campaigns, digital initiatives, and community outreach programs to raise awareness and attract prospective residents and their families.
- Collaborate with operational leaders to ensure alignment between sales efforts and the delivery of exceptional resident care and services.
- Analyze market trends, competitive landscape, and customer feedback to identify opportunities for growth and differentiation in the senior living market.
- Establish and maintain strong relationships with referral sources, industry partners, and local community organizations to drive lead generation and community engagement.
- Frequent travel, at least monthly, to be on-site in communities located in Denver and Salt Lake City working hands-on with the sales teams.
Qualifications:
- Bachelor’s degree in business administration, communications, marketing or related field preferred.
- Prefer a minimum of ten (10) years of regional or divisional multi-site experience in senior living sales, with a strong understanding of industry trends and best practices.
- Proven track record of success in driving revenue generation and occupancy growth in a senior living or related healthcare environment.
- Strong leadership skills with the ability to inspire, motivate and develop a diverse team of sales professionals.
- Excellent communication, presentation and people skills, with the ability to build rapport and influence stakeholders at all levels.
- Strategic thinker with a data-driven approach to decision-making and a commitment to continuous improvement and meeting budgeted targets.
- Passion for serving seniors and a genuine desire to make a positive impact on their lives and well-being.
- Preference will be given to sales professionals that reside in the Salt Lake City or Denver area.
If you are ready to lead our sales efforts in providing exceptional senior living experiences, we want to hear from you We offer a competitive salary, comprehensive benefit package, attractive bonus program, and opportunities for professional growth.
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