Digital Marketing Assistant

2 weeks ago

New York, United States THE SECOND STAGE THEATRE, INC. Full time

Description:
**Title**: Digital Marketing Assistant

**Classification**: Full-Time, Regular

**Pay Range**: $50,000 - $53,500 per year

**Reports to**: Associate Director of Marketing and Communications

**Department**: Marketing

**Location**: New York, New York / Remote Hybrid (at least 3 days/week in the 2ST offices)

**About Second Stage Theater**

At Second Stage, we create and champion plays and musicals solely from living American writers. On our mainstage Broadway theater, the Hayes, and in our two Off-Broadway theaters over the past 45 years, we have developed and presented over 200 daring and provocative theatrical experiences by working with countless artists who have contributed their talents to our award-winning productions. As the only Broadway company exclusively devoted to living American writers, Second Stage is dedicated to introducing the world to bold and diverse voices of American creativity.

**Position Overview**

The Digital Marketing Assistant will be a critical teammate for the Associate Director of Marketing and Communications with responsibility for managing and executing marketing and membership campaigns that keep the theater’s brand fresh to our existing patrons while attracting new audiences. The position works in close partnership with the Marketing department to utilize industry best practices in digital marketing strategy.

**Essential Duties & Responsibilities**

Social Media:

- Develop, manage, and execute content strategies for the company’s social media platforms
- Develop and maintain a weekly social media schedule as part of the overall marketing calendar
- Generate original social media content to drive marketing campaigns
- Assist in producing in-house digital video content
- Monitor daily press clips and generate content based on press mentions
- Respond to inquiries via 2ST platforms
- Assist other departments as necessary with social campaigns
- Create a monthly newsletter in collaboration with the marketing team
- Assist with developing content strategy, key messaging, and drafting content copy for communications pieces for each production and other institutional projects
- Measure and report performance of all digital marketing campaigns, and assess against goals
- Stay up to date with developments in digital and social advertising practices and generate new ideas to engage audiences
- Participate in creative discussions with outside advertising agency
- Perform other duties as assigned, including helping with marketing events and some nights and weekend work.

Website:

- Manage company’s website using the backend CMS including building new web pages and maintaining accurate and up-to-date information.
- Act as the primary contact with our website developer to make larger scale updates.
- Work with other departments to make adjustments/updates as needed.

**Requirements**:

- At least 1 year of digital marketing experience, preferably in the performing arts
- Passion for theater; you know what is happening in the NY theater scene
- Strong written and oral communication skills, the ability to multi-task in a fast-paced environment, and ability to work in teams and communicate a coherent vision to a group while also incorporating feedback on those ideas is essential
- Robust knowledge of all social media platforms, current trends, and best practices
- Ability to work in a fast-paced and ever-changing environment under deadlines
- Working knowledge of:

- Facebook Creator Studio to draft, schedule, and post to Instagram & Facebook
- Instagram Insights to derive analytical reporting Understanding of best content practices (Instagram Reels, etc)
- Ability or interest in learning to edit, design, and copywrite in the Wordfly system
- Commitment to Equity, Diversity, & Inclusion; thrives in a diverse working environment

**Work Environment**

Time will be spent in an office with quiet to moderate noise level and occasionally in the theatre with often loud and amplified noises. The office environment requires using the computer, phone, and other routine office equipment. Majority of the work will be performed inside at room temperature.

**Physical Requirements**

Position requires long periods of sitting. While sitting in the office, employee is required to use hands, wrists, and fingers for keyboard and other office equipment.

**Hours of Work**

Second Stage’s working hours are 10 AM to 6 PM. Hours may also include nights and weekends, as assigned.

**Benefits**

Second Stage offers a full benefits package including vacation, medical, dental, and vision insurance, Flexible Spending Accounts, 401(k) retirement plan with employer match, life insurance and short and long-term disability coverage upon eligibility.

**EEO Statement**

All positions at Second Stage are filled without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, HIV/AIDS status, veteran status or any other characterist

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